The incredible lightness of Add

Add is a collection of weightless coats and down jackets. Very innovative, with an Hi-Tech heart, the brand was born in 1999 from a John C. Grain idea. I have personally been a fan since 2005 when I bought a jacket in Florence (visiting Pitti Bimbo). I still wear it; it’s just the lightest and warmest thing I have ever had. I was very happy to learn that the brand just launched a babies and children’s line. Last but not least, Add is the official sponsor of the Stanley Kubrick Photographer exhibition in Venice. For more info visit www.adddown.it and www.mostrakubrick.it.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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