2016 was a pretty good year for British sleepwear and essentials brand The Bright Company and 2017 is looking to be heading in the same direction with the brand’s collection now stocked at the iconic London department store Liberty. We chat with label founder and creative director Alienor Falconer and in the process gain a little SS17 exclusive preview. 

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The Bright Company founder & creative director, Alienor Falconer

Why pyjamas?
After the birth of my son 5 years ago I found loads of really cool kid’s wear companies but the PJ market was really lacking, there was nothing that was cool enough that also fitted well, so I decided to change that!

What are the main factors you consider when designing The Bright Company pyjamas for children?
Design, fit and form. Our prints are our signature features, so a print needs to be appealing to children and adults, and the colours need to be just right. The fit needs to be perfect, not too tight, not too baggy, long enough to have growth room etc. And they need to be able to be worn and washed a million times and still work and look good.

Where do you manufacture?
Portugal, in a really lovely, family run factory. We know the workers have a safe and happy working environment and are paid a living wage, this is really important to us.

What materials do you use and reasons behind the use?
We use organic cotton. Organic, for it’s environmental, ethical and skincare reasons and cotton because it is a great fabric to sleep in, it breathes and washes really easily.

Did you have requests from customers to make the adult version, or did you secretly want it for you?
We do make adult versions! We did this after we had a lot of people asking us including The Sunday Times Style!

Are you taking part in any of the trade shows?
Yes, we will be at Dot to Dot London and Playtime Paris again this season, we are really looking forward to showing our new AW17 collection.

How does it feel to know your line will be stocked at the iconic store?
It is a dream come true, I actually worked in the shoe department when I was a fashion (footwear) student many moons ago and dreamed of selling my products in Liberty. It is an incredible store, very beautiful and always has such beautiful and cutting edge products.

You can find the brand’s collection for children in the Little Liberty department on floor 3 or The Bright Company shop here 

This SS17 will be the eighth collection for The Bright Company. This season takes inspiration from the work of American sculptor Alexander Calder. Cited as the originator of the mobile, it was Calder’s use of shape and colour in his moving sculptures that caught the eye of Alienor  “The Calder exhibition at the Tate Modern was simply stunning, we love graphic designs at TBC and felt the shapes Calder worked with were so clean, simple and easily identifiable.”

The brand is passionate about ethical production and the collections use GITS certified organic cotton wherever possible. The cotton is also compliant with the Oeko Tex Standard 100, to ensure no harmful substances or dyes are used at any stage of production. All production is within the E.U. to help ensure the welfare of every person involved in the creation of the brand’s garments.

Take a look at their ‘Calder’ and ‘Spotty Arrows’ printed PJ’s and home collection below.

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ethical production organic cotton PJ's SS17 The Bright Company