Or rather batteries not required as The Flying Martha by Haptic lab is a flying toy powered by a single rubber band that flies by flapping, just like a real bird. This imaginative, interactive and captivating toy is the result of years of experimental tried and tested variations. Finally homing in on the perfect composition the Flying Martha was given life through a successful kickstarter campaign with the exciting ornithopter available to purchase mid April.
Emily Fischer, the founder of Brooklyn based design studio Haptic Lab, is the dreamer, engineer, and designer of the Flying Martha. Inspired by Leonardo Da Vinci’s and the Wright Brothers’ study of birds and the exploration of flight, Emily tested dozens of prototypes over the last 3 years in her quest to make the perfect toy flying bird. She made countless adjustments to the design to the hundredth of a millimeter and tenth of a gram to ensure the longest flight without compromising the aesthetic.
- Frame: Bamboo, shaped by the warmth of a candle flame.
- Wings and Tail: Mulberry paper, hand painted with a subtle feather like print.
- Moving parts: Brass and steel wire.
- Engine: Latex rubber band.
- Each bird weighs 12.5 grams with a wingspan of 16”.
Haptic Lab
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
October 29, 2024
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…
October 24, 2024
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
October 21, 2024
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
October 15, 2024
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…
August 23, 2024
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
August 23, 2024
Another new store opening for The Animals Observatory in South Korea.
A new store opening for The Animals Observatory in South Korea at Daejeon Shinsegae Art & Science:1 Expo -Ro, Yuseong-Gu Daejeon taking the number of store mon-brand stores to 4 in the country.…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
June 5, 2024
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…
March 28, 2024
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…