Brand spotlight on Goldie + Ace

Interview with founder Alana Tiller

Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say they have everything ready: Range, references, fabulous images & story telling ensuring any stockist can take them on immediately. I’ve been snuggled up most nights this winter with their gorgeous cat blanket so it only seems polite to chat with founder & designer Alana Tiller.

What can we expect from Goldie + Ace’s upcoming collection?

All our collections are trans seasonal, so lots of layering pieces! You can always expect our signature vintage washed denim overalls, retro style jackets, colourful knitwear, fun hand drawn prints, some adorable baby styles and lots of unisex pieces designed to be loved and passed on.

What is at the heart of Goldie & Ace as a brand?

At the heart of Goldie + Ace is a deep commitment to celebrating the magic of childhood and creating meaningful connections through beautifully designed, quality clothing. The brand is rooted in the values of nostalgia, sustainability, and timelessness, drawing inspiration from the past to create pieces that can be treasured today and handed down tomorrow.

Every Kid should…

…have a favourite outfit that makes them feel unstoppable. Someone they adore who’s always up for an adventure, and the kind of imagination that turns every cardboard box into a spaceship.

Pick 2 of 3…wearable affordable adorable.

wearable + affordable because kids make everything look adorable on their own.

"we always start with the feeling "

Alana Tiller

What makes good kids’ design according to Goldie & Ace?

We always think about the feeling someone will get from each piece. How will the parent feel when they put this piece of clothing on their child? Will it make them happy, will it look as glorious as it is functional? How will the child feel when they wear it? Will they be cosy and feel ridiculously good wearing it? Will they remember it as one of their best loved outfits when they look back at photos? Good kids clothing design balances practicality, comfort, durability, and style but for Goldie + Ace we always start with the feeling.

Original article from Pirouette zine* FW25 selling season edition.

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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