The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big fans! They also have fabulous photography campaigns to support their collections.

Interview with founders Jae and Chloe Kim.
Originally published in February 2025 in the Pirouette zine AW25 show season edition.

When reaching out to Faigy I really wanted to know if US agents were concerned by speculation re ‘Trump’s tariffs’ & their possible impact on inports. It seems that this isn’t causing too much concern currently, supporting feedback from others in the industry, (watch this space).
Faigy also touches upon many of the themes already addressed in this edition such as customers judging ‘sustainability’ as less of a priority than we’d like to think when considering their purchase(s). And finally how relationships are key in this current global market.

What makes The Sunday Collective unique?

Aside from our quality and sustainable mindset, our retro New York City inspired style makes The Sunday Collective unique in the childrenswear world. This season we leaned into NYC’s music scene to create vintage classical and jazz inspired pieces.

Tell us a little about the story of starting The Sunday Collective?

We started The Sunday Collective as a love letter to our children and our own childhood nostalgia. Not only did we want to make stylish, high quality clothing, but also wanted to represent the memories of Sunday’s spent with loved ones growing up.

Every kid should...
"be as unique as the clothes they adorn."

How should kids dress?

We believe that children are just smaller versions of ourselves so they deserve the best style and quality as us. We design clothes that adults would want to wear, but with kid friendly details and features like adjustable waistbands, durable materials, and imaginative graphics.

Name a key point(s)/event(s) in the development of your brand since conception to now?

We’ve had so many exciting moments as a brand over the last few years – from wholesale expansion to sustainability advances and even launching our own activewear line.

Some of our most important moments of development though have come from our current pop-up shops. This is our second time entering the children’s floor at Galeries Lafayette Haussman and our very first stand alone Pop-Up Shop in NYC, both open now.

What will be the next ‘big’ step do you think?

We have some very excited collaborations on the horizon for 2025. Starting in the summer through holiday season, keep an eye out for The Sunday Collective in some new spaces.

What should a store expect from taking on The Sunday Collective?

Taking on The Sunday Collective allows your store to offer a distinguished, stylish, and sustainable option for children’s clothing, appealing to an upscale market and enhancing your product mix.

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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