The Runway
Pirouette’s The Winter Moth Runway, FW26 The Winter Moth tells the tale of a dreaming girl who, once asleep, transforms into a winter moth. She drifts into a magical forest, accompanied by her clumsy penguin friend Pitt. In an innocent mishap Pitt unknowingly traps the winter…
Backstage at the Winter Moth runway
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, Florence Behind the scenes at the Pirouette FW26 runway show Behind every runway show is an army of models, dressers, hair & makeup artists, and assistants. In this case, it was a perfectly managed mix of…
The Winter Moth Runway LOOKS
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorenceAs captured by Molly Magnuson.Molly's photography captures the beauty of childhood through a lens that feels both fresh and playful, yet beautifully polished.So why did Pirouette invite Molly to be the…
New year, new look MagaZine!
Pick up a Pirouette directory at Playtime Paris Playtime Paris, January 24-26, 2026, Parc Floral 2026 is the year to get your ducks in a row in kids’ fashion and lifestyle. While there are many ducks to feed on the path to success, we’re focusing on the marketing duck .…
Piazza Pirouette FW26 – A Winters Tale!
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorencePiazza Pirouette is your 'must-visit' destination at Pitti Bimbo 102 to discover kids’ fashion and lifestyle newness for 2026. Piazza Pirouette returns with a winters tale FW26 As the days grow shorter and…
Katie’s Monday Mini Memo #009
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
London Calling! Pirouette's playful edit @FUSE press day.
Q&A with Halcyon Nights
Bold colours & fun prints Halcyon Nights is a brand you cannot miss… When we were first introduced to their collection it was difficult to select one piece to showcase “maybe the jumper? or perhaps the boots… ahh but I love the blanket”. Aussie design is…
Drifting between worlds: the story behind Forivor
Forivor — the children’s bedding brand weaving storytelling, nature, and quiet activism into every stitch. Forivor invites us into a world where imagination and sustainability entwine. What began as a bedtime story has grown into a magical brand rooted in storytelling,…
Katie’s Monday Mini Memo #008
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
New Pirouette Collective
Pirouette collective⁺
Bold brands exploring new markets in kids' fashion & lifestyle. What is the Pirouette collective⁺ ? Pirouette collective⁺ is an initiative by Pirouette designed to support forward-thinking kids’ fashion and lifestyle brands in exploring new markets. With a limited…
Katie’s Monday Mini Memo #007
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
Why Third-Party Validation Matters in the Age of AI Search
Testing an AI child model
AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer recently explained they’re testing AI to transform simple product shots into model images – saving time and cost on flat lay photography. It could be a game changer for fast…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is drawing on the brand’s 140 year heritage – exploring its archives to…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor their fabulous collections, but also for the personal memories. When I think of my…