Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in 1999 these adorably cute companions are much loved all around the world - in…
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette is in Istanbul. A journey through creativity, culture, and commerce. Where…
‘A Zoo In My Wall’ headpieces at the Pirouette ‘Mama’s shopping list runway show
Who made the super cute headpieces from our runway show at Pitti Bimbo 101 : A Zoo in my Wall Marcia Barbosa studied graphic design at college & really loves to create with her hands. She owns a bookshop for children and books have been Marcia’s life for years. During…
Pirouette Picks Playtime Paris & New York
Young brands to look out for...Check out these labels in our Pirouette Picks print zine* selection.
Piazza Pirouette
a flurry of newness to Pitti Bimbo 101
Buyers Take Note: Pirouette’s Piazza at Pitti Bimbo 101 Ciao! Pirouette is bringing back exciting brands & a flurry of newness to its Piazza at PittiBimbo 101. The Piazza Pirouette is hosting a selection of hand picked fresh labels from its directory* for this…
A symphony of style: The Sunday collective
The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big fans! They also have fabulous photography campaigns to support their…
BRANDS & BUYERS anonymous
We asked 3 brands and 2 buyers to anonymously share their thoughts ahead of the AW25 show season.Originally published in February 2025 in the Pirouette zine AW25 show season edition.
BRANDS
The state of US
As Trump's tariffs come to pass the real impact will soon become apparent.Interview with US Agent Faigy Drew from Phisticate Originally published in February 2025 in the Pirouette zine AW25 show season edition. When reaching out to Faigy I really wanted to know if US agents were…
Going for Gold(ie) + Ace(ing) it!
Brand spotlight on Goldie + AceInterview with founder Alana Tiller Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say they have everything ready: Range, references, fabulous images & story telling ensuring any stockist can take them on…
Playtime announce new ‘The Tiny Show On Tour’, Los Angeles
The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling show. The Tiny Show to take place once a year in different locations, this first time it hits LA. As the biggest city in California and the second largest urban area after New…
Brick & Mortar v Online – Who’s winning in the kids’ fashion & lifestyle industry?
Whilst many retailers are struggling with online sales, brick & mortar appears to be on the up.‘Online’ is proving increasingly difficult for many independent retailers to generate growth in sales it seems. Your online platform sits in a vast ocean from which to be…
The reign of Rachel Riley
Rachel Riley - dressing royals for over 25 years.Interview with founder Rachel Riley Rachel Riley is a female-led business. Female run, with mostly female customers, amongst them a few Royals. We talk to Rachel about running this business successfully for over 25 years. You’ve…