Drifting between worlds: the story behind Forivor
Forivor — the children’s bedding brand weaving storytelling, nature, and quiet activism into every stitch. Forivor invites us into a world where imagination and sustainability entwine. What began as a bedtime story has grown into a magical brand rooted in storytelling,…
Katie’s Monday Mini Memo #008
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
New Pirouette Collective
Pirouette collective⁺
Bold brands exploring new markets in kids' fashion & lifestyle. What is the Pirouette collective⁺ ? Pirouette collective⁺ is an initiative by Pirouette designed to support forward-thinking kids’ fashion and lifestyle brands in exploring new markets. With a limited…
Katie’s Monday Mini Memo #007
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
Why Third-Party Validation Matters in the Age of AI Search
Testing an AI child model
AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer recently explained they’re testing AI to transform simple product shots into model images – saving time and cost on flat lay photography. It could be a game changer for fast…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is drawing on the brand’s 140 year heritage – exploring its archives to…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor their fabulous collections, but also for the personal memories. When I think of my…
Buckhead shoes shares insights from CBME
Interview with Buckhead owner: Erdem Yılmaz In this Pirouette interview, we sit down with the founder of Buckhead Shoes to talk innovation, trade shows, and what it really takes to stand out in kids’ footwear. From their unique Flex Form inlay sole technology with arch support…
Playfully growing with KIDSCOM
Founder & director Lili Bettens shares her ‘next generation’ approach to PR for the universe of kids & family.Lili’s Barcelona-based Kidscom agency reflects her warm, intuitive style – building genuine relationships & championing design-led kids’ fashion &…
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in 1999 these adorably cute companions are much loved all around the world - in…
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette is in Istanbul. A journey through creativity, culture, and commerce. Where…