Going for Gold(ie) + Ace(ing) it!
Brand spotlight on Goldie + AceInterview with founder Alana Tiller Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say they have everything ready: Range, references, fabulous images & story telling ensuring any stockist can take them on…
Playtime announce new ‘The Tiny Show On Tour’, Los Angeles
The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling show. The Tiny Show to take place once a year in different locations, this first time it hits LA. As the biggest city in California and the second largest urban area after New…
Brick & Mortar v Online – Who’s winning in the kids’ fashion & lifestyle industry?
Whilst many retailers are struggling with online sales, brick & mortar appears to be on the up.‘Online’ is proving increasingly difficult for many independent retailers to generate growth in sales it seems. Your online platform sits in a vast ocean from which to be…
The reign of Rachel Riley
Rachel Riley - dressing royals for over 25 years.Interview with founder Rachel Riley Rachel Riley is a female-led business. Female run, with mostly female customers, amongst them a few Royals. We talk to Rachel about running this business successfully for over 25 years. You’ve…
Find the Pirouette directory zine* in Playtime Paris & New York visitor bags
Find your copy of the Pirouette directory zine* in the Playtime Paris visitor bags this weekend. Packed with business info the directory zine shares the thoughts of anonymous buyers and brands, looks at the match up between brick & mortar v online. Discovers what an American…
Kids’ fashion brands: What to do with archive stock? Now Used
Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially too. Having previous seasons collections sit in a warehouse or storage facility…
The Nappy Guy
Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi Fennell are on a mission to democratise eco-friendly baby products for all. Disposing of dirty nappies and wipes are for many the first…
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to educate parents about the hidden toxins and pollutants in baby care, whilst…
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner.
Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a sunny future new lable Loumio.
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with delicate merino wool knits, bonnets, booties and stockings, adorned with velvet and…
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their products – from the liners in their distinctive bags to the packaging and…
What do you really need when planning the arrival of your first baby?
Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents could want for their new baby. In providing a bespoke service to parents they focus…