The Runway
Pirouette’s The Winter Moth Runway, FW26 The Winter Moth tells the tale of a dreaming girl who, once asleep, transforms into a winter moth. She drifts into a magical forest, accompanied by her clumsy penguin friend Pitt. In an innocent mishap Pitt unknowingly traps the winter…
Backstage at the Winter Moth runway
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, Florence Behind the scenes at the Pirouette FW26 runway show Behind every runway show is an army of models, dressers, hair & makeup artists, and assistants. In this case, it was a perfectly managed mix of…
The Winter Moth Runway LOOKS
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorenceAs captured by Molly Magnuson.Molly's photography captures the beauty of childhood through a lens that feels both fresh and playful, yet beautifully polished.So why did Pirouette invite Molly to be the…
New year, new look MagaZine!
Pick up a Pirouette directory at Playtime Paris Playtime Paris, January 24-26, 2026, Parc Floral 2026 is the year to get your ducks in a row in kids’ fashion and lifestyle. While there are many ducks to feed on the path to success, we’re focusing on the marketing duck .…
Piazza Pirouette FW26 – A Winters Tale!
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorencePiazza Pirouette is your 'must-visit' destination at Pitti Bimbo 102 to discover kids’ fashion and lifestyle newness for 2026. Piazza Pirouette returns with a winters tale FW26 As the days grow shorter and…
Katie’s Monday Mini Memo #009
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
London Calling! Pirouette's playful edit @FUSE press day.
Q&A with Halcyon Nights
Bold colours & fun prints Halcyon Nights is a brand you cannot miss… When we were first introduced to their collection it was difficult to select one piece to showcase “maybe the jumper? or perhaps the boots… ahh but I love the blanket”. Aussie design is…
Drifting between worlds: the story behind Forivor
Forivor — the children’s bedding brand weaving storytelling, nature, and quiet activism into every stitch. Forivor invites us into a world where imagination and sustainability entwine. What began as a bedtime story has grown into a magical brand rooted in storytelling,…
Katie’s Monday Mini Memo #008
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
New Pirouette Collective
Pirouette collective⁺
Bold brands exploring new markets in kids' fashion & lifestyle. What is the Pirouette collective⁺ ? Pirouette collective⁺ is an initiative by Pirouette designed to support forward-thinking kids’ fashion and lifestyle brands in exploring new markets. With a limited…
Katie’s Monday Mini Memo #007
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
Why Third-Party Validation Matters in the Age of AI Search
Testing an AI child model
AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer recently explained they’re testing AI to transform simple product shots into model images – saving time and cost on flat lay photography. It could be a game changer for fast…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is drawing on the brand’s 140 year heritage – exploring its archives to…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
