ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is currently run by female trio Eva Iglesias, Susanne Schaefer and Global creative…
TikTok… time is running out
Why do we shy away from TikTok As an industry are we missing the boat by ignoring the untapped potential of the TikTok parent/child consumer audience. Surely it’s where the future customer base will (& already do) interact, click & purchase. Full disclaimer: as I…
directory* zine – Playtime edition SS25
Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A Summer of sport is on the cards and we are ready to join in! Playtime Paris is an…
INTERVIEW Kidswear time with Raffaello Napoleone
At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time to kids fashion & lifestyle. Italians are passionate about fashion &…
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by the needs of her family. What did you dream of being when you grew up? Oh, the…
Women in business
It may be surprising (or not, I haven’t quite worked it out yet) to learn that globally one in three businesses have woman among the principal owners*. There is however a uniquely interesting industry where this figure is much, much higher. Where female owned and run businesses…
PR Agency: Unduetrestella
Unduetrestella, Milan, Italy.Unduetrestella works with design and lifestyle brands related to children and families. In recent years, in Italy, the interest in the space dedicated to kids domestic environments has grown significantly and is increasingly studied. What is it that…
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a brand?’ Well Sticky Lemon is a prime example – when I first saw their…
Do you know Little Cotton Clothes?
Quality collection with a hint of English countryside Sisters and mums, Imogen & Leonie threw caution to the wind after both starting a family by then starting to design their own kidswear collection of simple, beautiful, traditional clothes, believing... "if we love our…
Vida Kids
Vida Kids, London, UK.Celebrating 20 years in 2023, Vida Kids represents childrenswear and lifestyle brands from around the world. Their showroom and office is located in Islington, London. When should a brand start considering an agent? When they are feeling that they are…
Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba
True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are contemporary and functional, focusing on high-quality fabrics and materials…
Jean Jullien’s ‘Paper People’ at Le Bon Marche Rive Gauche, Paris
If you're in Paris make sure to pop into Le Bon Marche, Rive Gauche - there you will encounter two gigantic blue paper people created by Jean Jullien. Art set in a retail space ensuring an enhanced experience for the store's customers. You can't miss them extending over the 3…