The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big fans! They also have fabulous photography campaigns to support their collections.
Interview with founders Jae and Chloe Kim.
Originally published in February 2025 in the Pirouette zine AW25 show season edition.
When reaching out to Faigy I really wanted to know if US agents were concerned by speculation re ‘Trump’s tariffs’ & their possible impact on inports. It seems that this isn’t causing too much concern currently, supporting feedback from others in the industry, (watch this space).
Faigy also touches upon many of the themes already addressed in this edition such as customers judging ‘sustainability’ as less of a priority than we’d like to think when considering their purchase(s). And finally how relationships are key in this current global market.
What makes The Sunday Collective unique?
Aside from our quality and sustainable mindset, our retro New York City inspired style makes The Sunday Collective unique in the childrenswear world. This season we leaned into NYC’s music scene to create vintage classical and jazz inspired pieces.
Tell us a little about the story of starting The Sunday Collective?
We started The Sunday Collective as a love letter to our children and our own childhood nostalgia. Not only did we want to make stylish, high quality clothing, but also wanted to represent the memories of Sunday’s spent with loved ones growing up.

Every kid should...
"be as unique as the clothes they adorn."

How should kids dress?
We believe that children are just smaller versions of ourselves so they deserve the best style and quality as us. We design clothes that adults would want to wear, but with kid friendly details and features like adjustable waistbands, durable materials, and imaginative graphics.
Name a key point(s)/event(s) in the development of your brand since conception to now?
We’ve had so many exciting moments as a brand over the last few years – from wholesale expansion to sustainability advances and even launching our own activewear line.
Some of our most important moments of development though have come from our current pop-up shops. This is our second time entering the children’s floor at Galeries Lafayette Haussman and our very first stand alone Pop-Up Shop in NYC, both open now.

What will be the next ‘big’ step do you think?
We have some very excited collaborations on the horizon for 2025. Starting in the summer through holiday season, keep an eye out for The Sunday Collective in some new spaces.
What should a store expect from taking on The Sunday Collective?
Taking on The Sunday Collective allows your store to offer a distinguished, stylish, and sustainable option for children’s clothing, appealing to an upscale market and enhancing your product mix.
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
August 11, 2025
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
May 11, 2025
Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe Junior and Maybe Baby collections in collaboration with Mollie King, who returns as Creative…
April 18, 2025
BRANDS & BUYERS anonymous
We asked 3 brands and 2 buyers to anonymously share their thoughts ahead of the AW25 show season.Originally published in February 2025 in the Pirouette zine AW25 show season edition.
BRANDS
April 3, 2025
The state of US
As Trump's tariffs come to pass the real impact will soon become apparent.Interview with US Agent Faigy Drew from Phisticate Originally published in February 2025 in the Pirouette zine AW25 show…
March 12, 2025
Going for Gold(ie) + Ace(ing) it!
Brand spotlight on Goldie + AceInterview with founder Alana Tiller Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say they have everything ready: Range, references,…
February 2, 2025
The reign of Rachel Riley
Rachel Riley - dressing royals for over 25 years.Interview with founder Rachel Riley Rachel Riley is a female-led business. Female run, with mostly female customers, amongst them a few Royals. We…
December 10, 2024
Kids’ fashion brands: What to do with archive stock? Now Used
Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially…