The average French person will immediately associate the word “carré” with the magnificent silk scarves by Hermès. But for a much younger audience, it is becoming synonymous with Atelier Choux, a young French brand who offers elegant and functional multi-purpose carrés to carry in the diaper bag.
Atelier Choux’ signature carré is an everyday essential : a light blanket, to change a baby’s diaper on the go, to create some shade privacy, for swaddling, to wipe baby’s face, as a tummy time blanket, to protect your shoulder when holding a young petit choux, and more. I am sure that with time passing, the carré becomes a “doudou” that children take everywhere to feel comforted and to fall asleep.
Atelier Choux produces all their carrés in France with high attention to detail and the ambition to meld art and artisanship. Their production processes are also environmentally and socially conscious.
The delicate lovely illustrations adorning the fabric are by Swedish illustrator Mattias Adolfsson. From his studio in Sigtuna across from Lake Mälaren that borders Stockholm, Mattias fills the pages of his Moleskine journals with kind robots, gentle animals and elaborate architecture, often in pastels and always with a touch of humor and fantasy.
Behind Atelier Choux : Daniella and Nicolas, a French-American couple living in Paris. Their professional experience include investment banking, strategy consulting, simultaneous night and weekend courses in wood-working and metalsmithing, and more recently, full time parenting! Entrepreneurs at heart, they always dreamt to work together on a creative venture combining art and artisanship. Mission accomplished with Atelier Choux whose concept, story and product are truly engaging our senses and emotions.
The Atelier Choux family of artisans is slowly growing, each of them bringing unique ‘savoir faire’ to the equation. Next after the carrés? Clothing, bedding, wallpaper, wall-stickers are on their way. It’s just the beginning. Chou!
Carrés by Atelier Choux :
– 120 cm / 47 inches at each edge
– 100% GOTS certified organic cotton
– Prints and packaging illustrated by the acclaimed artist Mattias Adolfsson from Sweden
– 100% Made-in-France (including labels & packaging)
– Currently 12 prints to discover and collect
– Multi-purpose: Atelier Choux carrés are an everyday essential, as a light blanket, burpcloth and more
Available at www.mineminekids.com, Le Bon Marché (Paris FRANCE), Kodomo (Boston USA), Kore +nashville (Nashville USA).
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
October 29, 2024
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…
October 24, 2024
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
October 21, 2024
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
October 15, 2024
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…
August 23, 2024
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
June 5, 2024
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…
March 28, 2024
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
March 27, 2024
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…