Mauritius born Darshana Salvisberg strongly believes that both Mother and child ‘Mommy & Me’ can wear and enjoy luxury pieces that are respectful in their production and that benefits future generations. This belief and conviction lead Darshana to founding Atelier Parsmei – a label formed around ethical, sustainable and socially conscious principles.
Having recently launched their first collection for SS20 and with their new store now online Atelier Parsmei are excited to return to Pitti Bimbo and Playtime Paris during the AW/FW20 selling season to showcase their second collection entitled ‘Music is an education’. The collection is a mix of retro classic – think Maria from the sound of Music with design-led detailing by way of oversized silk bows embroidered with “Do Re Mi Fa So La Si Do”.
Rich forest, moss greens, midnight blues and birch hues contrast with green damask and floral jacquard prints provide a delicious classic yet contemporary feel. The Atelier Parsmei AW20 collection uses Eco-friendly zippers and coconut buttons, organic cotton/ cashmere/ tencel, organic cotton tape labels and organic velvet-soft baby cord.
“Still focusing on the importance of education to all. This Fall Winter’s inspiration derives from the movie The Sound of Music and Maria’s (the governess) motherly relationship between her and her charges. Their use of music together facilitates, supports and cements the strong bond that forms between them.”
Darshana Salvisberg, Founder/ designer
Atelier Parsmei AW20
Music is an Education
NB: Atelier Parsmei proudly supports the Room to Read Organisation with each purchase contributing to the Atelier Parsmei ethos. 20% of sale proceeds of “For a better tomorrow” sweatshirts go to finance children’s education.
Find Atelier Parsmei at the shows
Pitti Bimbo – The Nest B/4 Top Floor Main Pavilion
Playtime Paris – Booth L11
Subscribe to Pirouette's monthly Newsletter.
You might also like
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…