UK based children fashion and lifestyle trade show Bubble London owned by ITE has decided to discontinue. The show which is still currently advertised as taking place on 15-16 July has been cancelled. Exhibitors were informed of the decision yesterday, whilst a representative from Bubble London confirmed with us this morning their decision to permanatly close the trade show.

It seems it probably just comes down to visitor numbers which given that they reported a 6% rise in visitors for SS17 must be disappointing.

It is currently unclear if CWB the children’s trade publication also owned by ITE will continue.

ITE’s decision to close Bubble London follows shortly after the trade shows Market by Kleine fabriek in Amsterdam and Kid in Paris also decided to discontinue.