Our directory* picks from the Playtime Paris show SS25 collections.
![pirouette directory picks](https://pirouetteblog.com/wp-content/uploads/2024/06/directory_broadsheet_Playtime_paris_001a3-uai-258x179.jpg)
![Cacane](https://pirouetteblog.com/wp-content/uploads/2024/06/cacane_look-uai-258x390.jpg)
Cacane
H09
Cacane is a sustainable brand created thanks to kids, for kids. A family buisness run on a belief that children deserve good design and a better world.
Children’s carefree, imagination, energy, eagerness to learn and discover, as well as the changing needs of modern families are Cacane’s greatest inspiration
![Petite revery](https://pirouetteblog.com/wp-content/uploads/2024/06/PititeVery-Campaign-01-uai-258x172.jpg)
Petite Revery
F11
Petite Revery is a collection of playwear made for toddlers and children to encourage them to play and explore. The collection is inspired by a child’s innocent curiosity and playfulness. Like Nest Designs, Petite Revery creates high-quality, functional, made-to-last pieces. Using simple patterns and a soft palette of neutrals, the designs are timeless, fashion forward, and ode to your child’s daydreams.
![Lemonette](https://pirouetteblog.com/wp-content/uploads/2024/06/lemonette-uai-258x254.jpg)
Lemonet
#6
Lemonet is Fun Beauty designed for Kids, sustainably made in Spain, bringing fresh and unique designs that both children and parents will love.
![Juliette et tom](https://pirouetteblog.com/wp-content/uploads/2024/06/JulietteTom-uai-258x387.jpg)
Juliette et Tom
*6
Children deserve a skincare ritual as good as yours believes Juliette & Tom. Convinced that children possess a higher level of intelligence and sensitivity than we imagine, they too have the desire and ability to appreciate good things, the same things as us. That’s why they created Juliette & Tom, to pass on the best to our children, by offering them the pleasure of taking care of their skin and hair.
![Morning mess therapy](https://pirouetteblog.com/wp-content/uploads/2024/06/morningMiss-02-uai-258x416.jpg)
Morning Mess Therapy
J12
At Morning Mess Therapy, the mission is to empower moms by simplifying the chaos of morning routines and nurturing kids’ energy and creativity. Each garment is thoughtfully designed for effortless style, offering mix-and-match pieces that allow children to explore, learn, and play freely, without compromising comfort and durability. They believe that clothing is more than fabric and stitches—it tells a story, evoking a world of imagination and love for little ones..
![Molo](https://pirouetteblog.com/wp-content/uploads/2024/06/molo-uai-258x344.jpg)
Molo
D10
Molo is a GOTS* certified organic Scandinavian brand with an international mindset and a mission to create imaginative, responsible and innovative kidswear with colours, fun prints and bold combinations – all of the highest quality.
![](https://pirouetteblog.com/wp-content/uploads/2024/06/lightening-uai-258x121.jpg)
![Pirouette media](https://pirouetteblog.com/wp-content/uploads/2024/06/PirouetteMedia_logos-uai-258x44.png)
![](https://pirouetteblog.com/wp-content/uploads/2024/06/PLAYTIME-PARIS-uai-258x103.jpg)
![](https://pirouetteblog.com/wp-content/uploads/2024/06/directory_broadsheet_Playtime_paris_001a-uai-258x326.jpg)
Faster, Higher, Stronger... Together.
Olympic motto
![](https://pirouetteblog.com/wp-content/uploads/2024/06/rounds-uai-258x235.jpg)
You might also like
August 27, 2024
What do you really need when planning the arrival of your first baby?
Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents…
July 24, 2024
Playtime with Chantal Danguillaume
Interview with Playtime Show Director Chantal DanguillaumeShow Director Chantal Danguillaume explains what excites her about the trade season, how Playtime has evolved over the years and how the…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
July 19, 2024
Children’s show – New York
Children’s show runs from the 29-30 July, describing themselves as ‘the elevated International baby and children fashion industry expo in New York city.’ Interview with show…
July 9, 2024
Smallable future remains undecided
Following Smallable being placed into receivership back in May of this year they continue to look for investment. It seems the judicial administrators have received 3 known offers to date before the…
July 4, 2024
TikTok… time is running out
Why do we shy away from TikTok As an industry are we missing the boat by ignoring the untapped potential of the TikTok parent/child consumer audience. Surely it’s where the future customer base will…
June 29, 2024
6 things for ‘good fortune’ in the Chinese market.
A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from RollingKids & C.O.T.E.…
June 29, 2024
directory* zine – Playtime edition SS25
Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A…
June 17, 2024
INTERVIEW Kidswear time with Raffaello Napoleone
At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time…