Pirouette — EDITORS LETTER: Getting your ducks in a row!

Pirouette MagaZine* article:

Original article Pirouette MagaZine* FW26 Selling Season.

Pirouette Maga(zine), because you’re worth it. 2026 is the year to get your ducks in a row in the kids’ fashion and lifestyle industry. No smoke and mirrors, no head in the sand. This industry is a business. Yes, we work with beautiful, playful products, but any successful business needs the same foundations in place, multiple ducks paddling steadily to stay afloat and if prepared… ready to take off!

Whilst there are many essential ducks: the design duck, the production duck, the sales duck, the logistics duck, and the marketing duck. Each one is vital, each one needs care, attention and feeding to ensure long-term success. Too often brands get caught in an endless cycle of designing new products and making costly investments, when
spending money on marketing existing products could significantly boost sales and cash flow. So in this edition we focus on the marketing duck… We explore the value of collaboration and why it’s time to think beyond traditional brand-to-brand partnerships.

We also speak with two Australian brands, Goldie + Ace and Halcyon Nights, who both continue to move confidently forward each season. Having recently represented both at separate Pirouette events, we were thrilled by the response from visitors. Their collections and designs were clear standouts. Cartable, the PR agency, shares valuable insight into their communications approach. Whilst we talk to Bundgaard about their FW26 wilderness prints, featuring moths and acorns, beautifully combined with imaginative design and technical expertise. A Pirouette favourite for pre-walkers and first walkers alike.This all leads us to the Pirouette Top 100 Kids’ Brands 2026. Keep an eye out for their badges on the show floor including MOLO, Sticky Lemon, Sand Mother… and 97 more. The full list is of course available on the Pirouette directory

Katie
Xx

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

All author posts