Excess stock is a burden. Not only environmentally but financially too. Having previous seasons collections sit in a warehouse or storage facility doesn’t benefit anyone – neither the brand nor the consumer. So it’s with interest we hear about the launch of Now used – a platform promising a solution to finding a new home for your old stock:

How it works: 2 Ways to Sell, 2 Streams of Revenue
now used offers brands two distinct ways to generate revenue:

1. now used platform: Brands list their previous collections on the platform, where fashion stores can browse and purchase products directly. This marketplace is exclusively for businesses, ensuring that brands connect with qualified buyers, not private consumers.

2. “the volume”: For larger quantities and overstocks, brands can leverage our confidential bulk sales space, The Volume. Brands simply share details about their bulk items and buyer requirements with now used. When a buyer expresses interest, now used verify their profile against the brand’s criteria. If approved, the brand and buyer are connected to finalize the sale – 100% confidential and tailored to the brand’s preferences.

B2B platform Now Used seeks to extend the lifecycle of collections, reduces waste, and champions sustainable practices.

For fashion brands,  Now Used offers a unique opportunity to transform unsold inventory into profit, rather than allowing it to sit unused or contribute to waste. By offering past collections for wholesale, brands can tap into new revenue streams, free up valuable warehouse space, and strengthen their sustainability credentials. It’s a smart, low-risk solution that keeps fashion in circulation longer while reinforcing your brand’s commitment to eco-friendly practices.