Today Pirouette should be in Shanghai covering Playtime Shanghai’s second edition. As you would expect this edition is not going ahead as planned and has been postponed until the Summer in the hope that the Coronavirus outbreak will no longer be prevalent.

In writing this we are all too aware of the horrific human consequences for those directly affected. We are also mindful of the worrying economic ramifications for labels producing in China.

It has been evident from observing the buying behaviour during this selling season’s trade shows how the Asian markets (especially China & South Korea) are of interest.

For now we want to say we are thinking of you today! All the exhibiting brands and the Playtime Shanghai team who I know are fully invested in this exciting market.

Playtime Shanghai re-scheduled for the 13-14th July 2020