The Cartable Approach - Kids Fashion & Lifestyle Communication Agency, UK

September 9, 2026
|In Business, Marketing
|By Katie Kendrick

Cartable is a communications agency for kids’ fashion, interiors and lifestyle brands, born out of a love for strong aesthetics and storytelling. Working closely with independent brands, founder Maryline shapes clear identities, builds visibility and tells stories with an emphasis on making good brands feel unforgettable.

More recently, Cartable partnered with Mini Style Post – a US based but globally minded platform, extending Cartable’s work beyond PR and into a media space that connects brands with a like-minded International audience.

"Image is everything. At the core of every successful brand is a strong visual identity & considered brand imagery."

Maryline Price
Founder Cartable

Maryline Price Cartable

The Cartable approach

PRIORITISE: Make visual identity a priority from the start. Work with partners you trust to help shape and define your brand clearly and consistently.

INVEST: Branding is an art form. Don’t skimp on it. Allocate proper time and resources. Some founders have a natural eye for art direction; others should bring in experienced art directors.

DON’T DIY: Unless you are highly competent in visual communication avoid casual, homemade approach to branding and photography. Poor imagery can undermine even the strongest product.

As the industry continues to evolve, how is Cartable preparing for 2026 in terms of strategy, growth, and innovation?

In 2026, our focus is on refining processes and embracing technology. Our aim is to implement more tech savvy and robust systems that allow our reach and messaging on behalf of clients to be more targeted and impactful. We will continue to work internationally and are proud to represent a carefully curated roster of cool, global brands, supporting them with bespoke strategies.

Cartable clients include French toy brand Djeco, and children’s fashion brands Organic Zoo, Happyology and Morning Marvels. New clients including Manhattan based brand 7AM and lifestyle brand Rice Denmark.

Original article from Pirouette zine* FW27 selling season edition.

UK
Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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