Bold brands exploring new markets in kids' fashion & lifestyle.

What is the Pirouette collective⁺ ?

Pirouette collective⁺ is an initiative by Pirouette designed to support forward-thinking kids’ fashion and lifestyle brands in exploring new markets. With a limited number of spaces, this exclusive program offers selected and invited brands the opportunity to test-market their collections under a unified, high-visibility presence.

Through strategic partnerships and negotiated packages, Pirouette secures the most competitive and valuable offers for participating brands—ensuring reduced risk and maximum exposure. Whether you’re an emerging label or an established name ready to expand, Pirouette Collective provides a unique platform to connect with new buyers, markets, and opportunities.

Events Trade Shows Pop-ups Runway Shows
Wholesale DTC PR

How to participate

Spaces are limited and offers are exclusive to Pirouette.

To participate in Pirouette Collective, brands must meet the following criteria:

Direct-to-Market Focus: Brands must be independently operated and sell direct to buyers or retailers (not solely via distributors).
Active Brand Presence: Must have an established brand identity with current or recent collections in the kids’ fashion or lifestyle space.
Pirouette Listed Member: Only brands already listed or featured on Pirouette are eligible for selection.
Product Readiness: Must have products ready for market testing (minimum collection required – not conceptual only)
Commitment to Participate: Brands must be ready to engage with the event and participate actively under the Pirouette collective⁺ umbrella.
Alignment with Pirouette Values: Creative integrity, quality, innovation, and originality.

The idea of the Pirouette collective⁺ is simple — test new ground with lower risk and higher visibility.

Katie - Pirouette

Upcoming events to be announced soon...

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

All author posts