I was a bit sad to miss the action in Europe : all the exciting Trade Shows in Copenhagen (CIFFKIDS), Amsterdam (Kleine Fabriek), London (Bubble), Florence (Pitti Bimbo), Paris (Playtime). Luckily, I will be in the US in March, just in time for Playtime New York, a show that I keep visiting and that I appreciate a lot for its real boutique feel and beautiful brands selection (75 in total).
This edition of Playtime Paris gathered 400 international brands (children’s and maternity) and +6000 visitors (34% international visitors). A big thank to Violaine Belle-Croix (French journalist) and Joanne Karkour (owner of children’s store Kidding in Beirut) who sent some comments on their visit.
Violaine Belle-Croix “Lots of beautiful brands! It’s always difficult to give a feedback because you want to name too many of them. Names that come instantly to mind are Bakker made with love, Quenotte (a new french label), La Petite Luce, Max et Lola, and oh dear, I need to tell you that Louis Louise also had an incredible collection with a little “cognac” (caramel brown) theme to die for… I’d say the amount of creativity in children’s fashion is incompatible with the concept of short list !
But here’s a few crushes I had at the show : to start with, Nathalie Verlinden whose leather shoes are beautiful, as always. Then I’d like to mention Noé&Zoë, a young brand from Berlin, producing in Austria a sweet and chic collection, in warm and neon tones. Also among my favourites : My Little Day (that you might all already know). Last but not least : Yoyo by Baby Zen, a small urban stroller targeted to mums who have no stroller room in their building, nor elevator (ideal for Parisians!).
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
July 24, 2024
Playtime with Chantal Danguillaume
Interview with Playtime Show Director Chantal DanguillaumeShow Director Chantal Danguillaume explains what excites her about the trade season, how Playtime has evolved over the years and how the…
July 19, 2024
Children’s show – New York
Children’s show runs from the 29-30 July, describing themselves as ‘the elevated International baby and children fashion industry expo in New York city.’ Interview with show…
June 29, 2024
directory* picks at Playtime Paris SS25
Our directory* picks from the Playtime Paris show SS25 collections.
June 29, 2024
directory* zine – Playtime edition SS25
Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A…
June 17, 2024
INTERVIEW Kidswear time with Raffaello Napoleone
At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time…
April 8, 2024
Unduetrestella DESIGN WEEK
Kids PR agency Unduetrestella announces their design week 2024 Unduetrestella DESIGN WEEK is proud to collaborate for the first time with TOG Together To Go, on the occasion of the 2024…
February 8, 2024
All eyes on NYC this weekend!
It’s all eye’s on Playtime New York & Kids Hub this weekend, Pirouette will be state side for all three days in the city that never sleeps. February 11-13, 2024 Metropolitan Pavilion
January 25, 2024
Playtime Paris starts this weekend!
Playtime Paris January 27-29, 2024 parc floral WIth over 300 brands exhibiting at Playtime Paris you should makes sure to plan your visit! Pirouette will be there from Saturday morning bright and…
January 13, 2024
What to look out for at Pitti Bimbo 98 Day 2
Day 2 to do list After the excitement of day 1 I’m nicely warmed up to make a running start to day 2. Plenty to see and lots of people to catch up with. 1. Starting off rogue It's great to…