I enjoyed this edition of Playtime Paris. I met numerous people with a beautiful energy. The “what do you do?” in fashion & design seems to be shifting towards “how do you do what you do?”. It is as much about the approach, the process, as about the product itself. What do we want to be surrounded with? Objects and clothes are much more interesting with a story, with a strong link with planet Earth and its inhabitans. The link that exists between raw materials, producers, workers, creators and consumers is as important as the aesthetics and function.
I had the feeling that brands such as Ekobo (Ecology&Design), Mormor, “Mon tee shirt plante un arbre” by Conscients, Bieq, As we grow were perfectly falling into that category of honest and eco-conscious brands, made by people who work with passion.
I will be in Copenhagen tomorrow, and I hope to meet more interesting people and concepts along the way. I’ll tell you all about it at return!
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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