Show season is well and truly underway. Next it’s the 22nd edition of Playtime Paris which opens it’s doors at 9.30am this Saturday. 520 fashion and lifestyle brands will be presenting their ss18 collections and new product lines. But you may ask what should I be looking out for at the show…

NEW: A Retail Space at Playtime

22nd edition of Playtime Paris

For the first time Playtime have collaborated with Milk magazine to create a retail Pop-up Store. Open to the general public as well as to professionals the Pop-up store will bring together thirty Fashion and Design brands from Playtime, including names such as Caramel, Tuchinda, Louisa Misha, Leoca paris and Paad mode, to name a few.

You will find the Milk x Playtime Pop-up Store in the ‘Conférences’ pavilion by the south gate. Open between: Saturday & Sunday: 9:30 a.m. – 6:30 p.m. Monday : 9:30 a.m. – 5:00 p.m.

Pirouette One to Watch Awards

Pirouette Awards promising fashion and design collections

Yes we’re back on the look out at the show for the most promising fashion and design collections ss18 from brands 4 years old and under. This season we collaborated with Spanish designer Maria Salamanca, founder of Frida’s Tierchen to create two gorgeous masks to be awarded to the lucky winners. (read more about the collaboration here)

Winners to be presented the masks on Sunday morning 2 July.
See our first Pirouette One to Watch brands for SS18 season from Dot to Dot London, here.

The MILK Awards

Milk have added 4 new categories to their Awards, look out for the winners of best in France, Mode, Home and It look Award.
Results to be announced as from Saturday 1 July at 6 p.m.

520 collections, Playtime Paris it’s a big old show:

In need of a refreshment? Head to the South Plaza to find a Doolittle coconut and sip a fresh coconut as if you were already on holiday, let’s hope it’s not raining !

Tired legs? Head to the Marie-Claire enfants resting area for a little down time surrounded by the star accessories of the season. From eyewear to shoes, hats to scarves take a minute to regroup surrounded by style.

ss18 Trends: Make, Repair and Share.

Fantastic themes this season by Playtimes trendsetter Julie Malait, we’re really interested to see how they are interpreted by the invited artists Julie Robert, David Takahashi and Clémentine Henrion. If the mood boards are anything to go by it should be good. Here’s a bit more info on the artists and the space.

MAKE: Julie Robert

Julie Robert 22nd edition Playtime Paris

Julie Robert is a textile designer who specializes in contemporary weaving. After studying Fine Art in Toulon where she experimented with painting and photography, she moved to Paris where she designed costumes for film and advertising. Around this period, she learned different textile decoration techniques and started collecting fabric and thread off-cuts. During a trip to Iceland, in 2013, she discovered weaving and, over the course of her ensuing research, modernized weaving. Her collected materials would now be turned into weaved volumes.

Now, Julie Robert designs weaves using wool, silk, and other fabrics which are remarkable by their volumes, textures, colors, and destructurations.

Followed by tens of thousands of people on social media, she has become a leader in her field and travels the world to show her work and pass on her knowledge by teaching workshops.

For Playtime Paris, Julie Robert will present a singular weaved sentence, made of imaginary letters and reinvented know-how.

REPAIR: David Takahashi

David Takahashi was born in Kanagawa, in Japan. His taste for art developed along with his passion for British rock music. As an art student, influenced by painters such as Robert Motherwell and Richard Diebenkorn, he painted abstract figures and landscapes. Color and composition became essential in his work.

Later, inspired by the unconventional style of British fashion designer Christopher Nemeth, the young graduate started creating clothes.
Like Nemeth, he prefers zigzags to straight lines, back to front, worn to new. He developed an especially strong attraction for the different states of objects, right up to their deterioration.
His imagination and ideas express themselves through the textures of his pieces. Whenever color expresses light, space begins to happen.
Followed by music.

For Playtime Paris, David creates a large patchwork heart, expressing his love for the things that are around him and the act of repairing that it might refer to.

SHARE: Clémentine Henrion

SHARE: Clémentine Henrion 22nd edition Playtime Paris

SHARE: Clémentine Henrion

Designer and illustrator Clémentine Henrion started her Parisian design studio in 2006. Taking a multidisciplinary approach, her work is an attempt to recreate an exaltation of the senses: whether retinal marveling at the first visions of infancy or outbursts of teenage passions, the magnificent energy they bring about are key to reading her universe. Clémentine “prototypes”, by way of installations, objects, or illustrations, these sensorial reminiscences, so as to give them palpable beauty and materiality through a process that involves journeys of emotional immersion.
Along with her experimental studio (which she named “Design for Pragmatic Daydreamers”), Clémentine also launched her eponymous brand, a collection of polymorphous collections which mixes art and fashion, and which takes the form of, alternately, sculptures, textile prints, and rare and precious jewelry, and fashion accessories.

Enthused by protean artistic collaborations, she also directs art projects for an equally eclectic range of clients: Le Coq Sportif, Le Fooding, San Pellegrino, Ricard, Who’s Next, Maje, Le Bon Marché and Printemps Haussmann have all given her the opportunity to inhabit various creative mediums and color them with her own psychedelic-techno-pop touch.

For the ‘Share’ theme, Clémentine Henrion creates an oneiric installation illustrating a celestial voyage above the world and in which we are carried on the colorful wings of “lucky kites”. It is a mystical metaphor of the unstoppable flight of youth, driven beyond the heavens and seas by the audacity of an insouciance as euphoric as a summer breeze in the golden sun.


Playtime Paris – 1-3 July
Parc Floral de Paris
Saturday, July 1  9.30 am – 6.30 pm
Sunday, July 2    9.30 am – 6.30 pm
Monday, July 3   9.30 am – 5 pm