What if I would do something I´ve never done before? What if I were someone else? Just for one day? ? Questions the Hilda.Henri team seemed to have thoroughly enjoyed playing with when creating their ss17 collection titled ‘Just for one day’ inspired by David Bowie. This is the 7th collection for the Austrian label with denim making it’s first appearance in a subtle nod to the seventies. Noted for their use of traditional cloth Hilda.Henri lighten the collection for SS17 with natural linen and delicate lace. Geometric playful prints punctuate through the collection. Hilda.Henri SS17
It’s exciting times for Hilda.Henri having been awarded the Milk Japon Award at Playtime Tokyo for their Aw17 collection, let’s see what they have to say about their SS17 collection
For this Spring/Summer collection we´ve let ourselves be seduced by David Bowie and his never-ending pleasure in transformation. While listening to his music in our atelier we got invited to play: with patterns, colors and strong contrasts. We felt animated to draw our own interpretation of the “flying to the stars“-theme or to create a special skirt allowing kids to rotate their favorite “pattern of the day” towards themselves. Last but not least it`s been a fantastic conclusion staying in a hotel nearby Bowie`s apartment in NY when launching SS17 – hanging around at Washington Square in the evenings, having breakfast in his favorite Italian cafe etc. To make a long story short: we had a really good time while having this great artist in mind!
Verena Wondrak and Mirkus Hahn / creative team Hilda.Henri









Hilda.Henri SS17 photo shoot credits
Find out more about the label in their brand profile and shop the SS17 collection on-line.
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
March 30, 2023
Pirouette picks: Bootstock, NL
Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in…
March 28, 2023
Mini Rodini x FILA launch – interview with founder Cassandra Rhodin
Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched in 2006 Cassandra’s colourful designs are loved…
February 16, 2023
The Bright Company to close
It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical…
February 12, 2023
The Loft Showroom NYC – this weekend!
If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll…
October 3, 2022
Pirouette picks: 5 kids’ desks you’ll love
There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop independence, concentration, and…
September 20, 2022
Big Stuffed x The Animals Observatory release their first toy collaboration
Big Stuffed x The Animals Observatory The Animals Observatory recently announced its first capsule collection in collaboration with Paris-based toy brand, BigStuffed. The Animals Observatory x…
August 1, 2022
AW22 Collections Launching – The Animals Observatory
The AW22 collections are launching and first up The Animals Observatory 'La cité de la lumière' AW22 is available through their own website & stockists now. Back in January 2022 when we…
August 1, 2022
It’s Written in the Stars – The New Society FW/AW22 available now
It's Written in the Stars The New Society FW/ AW22 'It's Written in the Stars' was another really strong FW22 collection that caught our attention back in January 2022. Speaking with brand director…
May 27, 2022
Meet the Oli&Carol x Donna Wilson collection!
3 colourful and distinctive designs by Donna Wilson Oli&Carol & Donna Wilson are two of our favourites! Both sets of designer’s attention to detail, creativity and playfulness…