A Romanian stage for MàS

Playtime New York was the occasion to check the new collection of Mademoiselle à Soho, a young brand combining French design, American comfort and Romanian craft. In a post I wrote in October 2011, Alexana the founder talks about her young years in Romania where she grew up in a family of artists, and how much her mother, actress for the Romanian television and theatre, influences her creations.

This season, Alexana went a step further into the family heritage and memories, asking her sister to travel to Bucharest (where MàS is produced) with photographer Geraldine Aresteanu, to work on the photshoot of the collection with Romanian kids, in the theatre that her mother now owns and runs. Back to the roots…through the velvet curtain!

MàS is available at The red balloon (Chicago), Les petits Chapelais (NY), ABC Home (NY), Allegria (Brooklyn), Max + mouse (Brooklyn, opening soon), Garage Chic (Brooklyn), kidO store (Australia), Babbybubble (Korea), Fiddlestick (San Francisco), Kidzplaza (Bucharest).

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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