Milk and Rock, The Rising Star

Winner of the Bubble Rising Star Award last week, Wolf and Rita (former Milk and Rock) will be showing at Playtime Paris (July 6-8), and at CIFF Copenhagen in August. Spotlight on a new brand with high potential for international success. 

Sisters Sonia and Claudia Rocha have a passion for quality. Not only that : they combine a diploma in fashion design, years of experience at Inditex, a husband photographer and a father owner of a shirt factory. They were born and bred in the world of fashion and production.

The name Milk and Rock comes from Claudia’s nick name (Leite, milk in Portuguese) combined with his father’s (Rock for Mr Rocha). The shirt factory has been producing shirts for men, women and children since 1981. This strong production asset allows Milk and Rock to cultivate the savoir faire and inspiration of the past to create modern shirts for everyday use.

Focused on quality and design, Sonia and Claudia are also proud to manufacture their products with an ecological approach. Milk and Rock uses recycled products for packaging services, avoiding plastic products whenever possible.  All the fabrics and trimmings (labels, buttons, thread) are bought and produced by companies located within a 25 miles distance. The catalogues are printed by a local charity organisation that gives home and support to children in need.

Milk and Rock’s collection combine simplicity and sophistication, high-quality fabrics and manufacturing. The shirts are all in 100% cotton except for one model, the ceremony white shirt, that adds a little percentage of elasthane.  The range counts about 30 shirts, a skirt and a pair of pants. A wide selection that allows parents to choose a shirt for their children, just as they would do for themselves.

Name of the photographer : Carlos Lobo 

See Smudjettika’s full Bubble London report here, including some photos of Milk and Rock.

July 2013 : Milk and Rock had to change their name due to a conflict with another brand. They are now Wolf and Rita…