400 brands and lots of new comers at  Playtime Paris. Have you heard of Mono, Anatology,  La Loi, Ettel BettelAstrid & Friends? These are the brands that Pirouette will first check this Saturday at the show, for their little “je ne sais quoi”, something attractive like a name, eye catching visuals, punchy words …a promise of delivering something new, something different. Exciting!


Mono:  (Spain/France) Designed by a duo, two friends who work in fashion and luxury, one in Paris and one in Barcelona (main photo) New shapes, noble materials, crafty cuts, easy care. New Look!

Anatology (France) STAND B10 – Nursery, bedding and accessories with graphic prints like hyper-realistic animals. A collection, inspired by a mix of art, design, architecture and nature. Bold!

La Loi (UK) STAND A33 – Cool digitally printed unisex leggings and tees. Wow! Read a Pirouette post about La Loi here.

Astrid & Friends (France) STAND G08-F09 – Unisex comfy outfits in subtle shades in sizes 6-24 months. Scandinavian touch + pinch of French attitude. Knits, cotton, plaids, charcoal, mustard yellow. Sweet!

Ettel Bettel (Israel) Baby and toddler clothes + accessories, organic cotton and muted colour palette. Soft and tonic!


Don’t forget to check also Milk and Rock (Portugal) and Motoreta (Spain).