On color, and on promoting Design

In 2002, Rei Kawakubo declared “red is the new black“. The last 8 years have shown that the visionary designer of Comme des Garcons was right. Today red is still invading our closets and homes. But there are a fair amount of red shades, the new Tom Dixon, “fluoro”, is the right tone, the one that really talks and generates fatal attraction, total addiction.

Speaking of Tom Dixon, I am just back from the designer’s head quarters in London, where him and two other famous designers, Marcel Wanders and Piet Hein Eek gave a very interesting lecture on Design. I am not going to give a full report here, but what I think was particularly relevant to other industries (particularly for fashion), is that they spoke about the importance, for a designer, to communicate on its own products. Don’t wait for producers, distributors or press to knock at the door, be pro-active. It is now a lot easier than it used to be.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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