Kid's fashion, lifestyle & cultural nourishment...

AI in kids fashion

Testing an AI child model

AI could soon change how kids’ fashion brands create product imagery. A growing number of platforms…

Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann

With a 140 year heritage - Bundgaard is exploring its archives to reimagine some of their classic…

pirouette monday memo 06

Katie’s Monday Mini Memo #006

Why Collaborations Drive Growth in Kids’ Fashion, the Swiftie storm approaching and more...

Abercrombie Kids Haddad Brands partnership

Abercrombie Kids Expands Global Reach with Haddad Brands Partnership

Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its Abercrombie…

Minimalisma × Zoë Pastelle Edit

A minute with Minimalisma

On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja…

Monday memo kids clothing & lifestyle news

Katie Monday Mini Memo #005

The Pirouette print zine* making big impact. Plus where to place your marketing budget and more...

AI in kids fashion

Testing an AI child model

AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer…

Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann

We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to…

Minimalisma × Zoë Pastelle Edit

A minute with Minimalisma

On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO…

kidswear market growth

Global Kidswear Market Poised to Reach $366.72 Billion by 2032

Global kidswear market thrives, whilst independent labels must work to find their space The global…

News

Latest news in brief from the kids' fashion, design & lifestyle industry.

Maison & Objet 2025: Spotlight on the Kids & Play Universe

Maison&Objet Paris - the decoration and lifestyle industry’s most highly publicised event. This…

Mollie Kinf - Boots collab

Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King

Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe…

Playtime announce new ‘The Tiny Show On Tour’, Los Angeles

The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling…

ALL NEWS

Pirouette TV Archive

Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.

Explore our selection of videos: Interviews, opinion & the latest catwalk shows.

All Videos

Family & lifestyle

Family stories & cultural nourishment

Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.

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Editor's Picks

A mix of articles past & present of fashion, family, wellbeing & culture.

Parent & Child: August and Noor with Kara Naydyhor @gustolovesnono

Parent & Child video August and Noor (twins, age 3) with Mum Kara Naydyhor @gustolovesnono  August and Noor, age 3 (in April) live in Tonganoxie, Kansas…

Norman and Jules children's shop

Store Profile: Norman & Jules – Brooklyn USA

With second waves leading to lockdowns across the globe supporting the independent stores is on our minds. Of course there are wonderful products and finds from larger…

Carly Connors with her mum Rachel, and brother Jackson

Parent & Child: Rachel, Carly Connors (child model, & actress in the film The Goldfinch) & Jackson (Sports enthusiast)

On my last visit to New York I had the privilege of meeting the lovely Rachel Roberge Connors & her beautiful daughter Carly on a shoot at Molly Magnuson's studio in…

Pirouette runway show @ Pitti Bimbo 101 - SS26

Pirouette runway show @ Pitti Bimbo 101 - SS26

Into the archives

Over 15 years of articles from Pirouette

Peru colours

The colours of Peru

Peru, a festival of colours - Here I will let the images speak!  

Formidable Family Kinzie Riehm

Ken Kinzie and April Riehm of Kinzie+Riehm live in Orlando, Florida with their kids Jake and Ionie and their newborn baby Keira. Ken and April met while at The Southeast…

The Weather Diaries

A Look At… The Weather Diaries

The Weather Diaries A Look At...  The Weather Diaries, a book in celebration of the Nordic Fashion Biennale, one of my favourite books.

Lyla and Jillian, 5 y old – New York, USA

Lyla and Jillian want to be princess superheroes, because they say, "super heroes are kind, funny, creative and they make people smile and laugh". Mother of the two…


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