Kid's fashion, lifestyle & cultural nourishment...
Testing an AI child model
AI could soon change how kids’ fashion brands create product imagery. A growing number of platforms…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
With a 140 year heritage - Bundgaard is exploring its archives to reimagine some of their classic…
Katie’s Monday Mini Memo #006
Why Collaborations Drive Growth in Kids’ Fashion, the Swiftie storm approaching and more...
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its Abercrombie…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja…
Katie Monday Mini Memo #005
The Pirouette print zine* making big impact. Plus where to place your marketing budget and more...
Testing an AI child model
AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO…
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
Global kidswear market thrives, whilst independent labels must work to find their space The global…
News
Latest news in brief from the kids' fashion, design & lifestyle industry.
Maison & Objet 2025: Spotlight on the Kids & Play Universe
Maison&Objet Paris - the decoration and lifestyle industry’s most highly publicised event. This…
Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe…
Playtime announce new ‘The Tiny Show On Tour’, Los Angeles
The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling…
Pirouette TV Archive
Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.
Explore our selection of videos: Interviews, opinion & the latest catwalk shows.
Family & lifestyle
Family stories & cultural nourishment
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Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.
Editor's Picks
A mix of articles past & present of fashion, family, wellbeing & culture.
Parent & Child: August and Noor with Kara Naydyhor @gustolovesnono
Parent & Child video August and Noor (twins, age 3) with Mum Kara Naydyhor @gustolovesnono August and Noor, age 3 (in April) live in Tonganoxie, Kansas…
Store Profile: Norman & Jules – Brooklyn USA
With second waves leading to lockdowns across the globe supporting the independent stores is on our minds. Of course there are wonderful products and finds from larger…
Parent & Child: Rachel, Carly Connors (child model, & actress in the film The Goldfinch) & Jackson (Sports enthusiast)
On my last visit to New York I had the privilege of meeting the lovely Rachel Roberge Connors & her beautiful daughter Carly on a shoot at Molly Magnuson's studio in…
Into the archives
Over 15 years of articles from Pirouette
Photographer Katrina Tang : about Oeuf and about Estonia
If I would have to summarise Oeuf, I would call it "the brand that always surprises us". Oeuf quickly grew from offering just a crib to a whole lifestyle brand…
Formidable Family Medhurst-Ramswell
Deborah Medhurst and Ric Ramswell, owners of childrenswear brand No Added Sugar, live in Hampshire with their sons Gabriel and Lucien. The family shares a passion for…
Martha, 3,5 year old – London, UK
Martha is an energetic and fun loving 3½ year old. She loves bunnies, Babybel and her best friend Astrid. Martha enjoys dressing up and insists on wearing either her…
