Kid's fashion, lifestyle & cultural nourishment...
Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Brands & Products,Business,InterviewsMarketing
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
With a 140 year heritage - Bundgaard is exploring its archives to reimagine some of their classic…
October 6, 2025
Katie’s Monday Mini Memo #006
Why Collaborations Drive Growth in Kids’ Fashion, the Swiftie storm approaching and more...
October 5, 2025
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its Abercrombie…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja…
September 29, 2025
Katie Monday Mini Memo #005
The Pirouette print zine* making big impact. Plus where to place your marketing budget and more...
September 23, 2025
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
The global kids apparel market is booming. According to a recent report by Fortune Business…
Brands & Products,Business,InterviewsMarketing
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO…
September 23, 2025
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
Global kidswear market thrives, whilst independent labels must work to find their space The global…
News
Latest news in brief from the kids' fashion, design & lifestyle industry.
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a…
Another new store opening for The Animals Observatory in South Korea.
A new store opening for The Animals Observatory in South Korea at Daejeon Shinsegae Art &…
Find BODI LOVES in the UK – exclusive to The Little Place store
Did you know that you can know find Dubai based sustainable children's swimwear and essentials…
Pirouette TV Archive
Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.
Il Gufo runway show SS20
Apartment runway show
Welcome to Pitti Bimbo 89
FILA x Mini Rodini
Pitti Bimbo 90 : Si or No - Childrensalon - Dina
Panel talk
Apartment
Explore our selection of videos: Interviews, opinion & the latest catwalk shows.
Family & lifestyle
Family stories & cultural nourishment
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Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.
Editor's Picks
A mix of articles past & present of fashion, family, wellbeing & culture.
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Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Into the archives
Over 15 years of articles from Pirouette
Children and meditation
“If every 8 year old in the world is taught meditation, we will eliminate violence from the world within one generation”, the Dalai Lama said. All people practicing…
December 4, 2014
Formidable Family Dönhardt – Barcelona (Lila&Tom, Petitmag)
The owners of Lila & Tom Agency, Kathleen and Jan live in Barcelona with their children Tom (almost 5) and Lila (7). There is something absolutely quaint about
February 20, 2012
A Look At… The Weather Diaries
The Weather Diaries A Look At... The Weather Diaries, a book in celebration of the Nordic Fashion Biennale, one of my favourite books.
November 19, 2014
Parent & Child Revisited: Easton (13) & Mom Courtney Adamo
In 2011 aged 5 Easton loved to draw, had a wild imagination, and was obsessed with life under the water. Now aged 13, Easton enjoys surfing on the water in his home town…
February 4, 2019




















