Cool French kids sneakers brand 10 IS (“tennis”) is growing, with new models, as well as more sizes in the range. For the realisation of their their Fall/Winter catalog, the brand invited Aurélie Lécuyer, the talented stylist/photographer and author of the delicious blog ledansla. Spotlight on the collaboration.
10 IS’ urban and timeless products combine noble materials and functional designs. This season the collection is enriched by two new models, a Double Zip and a Super High, and by details such as braiding, silver dots, colourful suede and scratched leather. The size range now goes up to 38 so moms who are jealous of their children’s shoes will be able to buy a pair for themselves ;-)
Aurélie Lécuyer
How did the collaboration with 10 Is happen?
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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