Photographer Joanna Paterson sent us her most recent work for No Added Sugar “Kith & Kin” SS17 and we adore the fresh and free approach to the shoot. The clothes still punch through the image for our attention but in a non overly structured aesthetic. Poignant at times, free, fun and lots of smiles. Find out more from Joanna and see the shoot…
Foreword by Joanna Paterson
“The theme of the shoot is “Kith and Kin” – one’s nearest and dearest. We cast it to look like the children were real kids or siblings or friends we also ended up shooting some real Dads and even a Grandad (it just didn’t look quite right with the mums). We spent one day of the shoot in a van , driving round visiting different families styling and shooting the kids in their own homes, the rest of the shoot was shot in various locations across London , including an incredible apartment in the Barbican centre – 30 floors up”
No Added Sugar SS17 “Kith & Kin”
Photographer Joanna Paterson
Stylist : Kate Van Der Hage
Hair and makeup: Tracey Cahoon and Rose Angus
No Added Sugar SS16 Kith & Kin collection is now available from their e-store and at various stockists
Joanna Paterson is a children’s fashion and advertising photographer, her clients include M&S, Clarks, BBH, Tesco, Huggies, Mothercare, Guardian, Milk Magazine, Harrods, Harvey Nichols, Cadburys, Ogilvy, Le Meridien Hotels, Tatler, Starwood Hotels, MarieClare, and The Sunday Times.
Subscribe to Pirouette's monthly Newsletter.
You might also like
Cool Kid Style FW23
collections launching!
It's that time again, time to switch season. Make sue to check in to see our favourites this season with our Friday Five FW23 collections. Starting this week.
Pirouette kicks back into action
After being hacked & disabled we're back to bringing the whats what in Kid's fashion & lifestyle! Pirouette has been a little quiet for a while. In part at least because I've been working for…
Snapshot: Raquel Chicheri, photographer – my work…
Photographer Snapshot… Raquel Chicheri @raquelchicheri My work … … Create, observe, transmit, study and learn incessantly, listen, rack my brains, combine colors, imagine perspectives,…
Interview: Liz Sheppard, Creative Director
Katie talks to Liz Sheppard about her work as a freelance creative director. Liz has worked for more than 10 years, across women’s, men’s and children’s brands – including…
Snapshot: Coralie Monnet, photographer – my work…
Photographer Snapshot... Coralie Monnet @coralie.monnet My work ... ...has a strong focus on storytelling, using a poetic documentary style to capture those unique relationships and connections…
Little Creative Factory AW20 collection ‘Unexpected Poetry’ launches today!
It's been a year since founder and designer of Little Creative Factory made the big move to the even bigger Apple with her lovely family. What a year it has been, there's no stopping this family…
St. Patrick’s – Covid 19 Issue
It's St. Patricks Day - a day when people normally get together to celebrate the luck of the Irish and enjoy themselves... Our new reality is that this is the time to keep our distance from one…
Pancake Day : Calendar KIDs Covers by Molly Magnuson
How do you like your pancakes? I like them thin crêpe style - classical with lemon and sugar, Molly likes hers the American way with blueberries syrup and butter. Cover model Perseus prefers hers…
LOVE : Calendar KID’s Covers by Molly Magnuson
Happy Valentines! Pirouette LOVE Calendar KID's Covers Shop the look... Tia Cibani Antoinette Smocked Blouse $85 from @tiacibani Bobo Choses Flowers Top $66 from @thelittleredplanet……