Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.

London Calling! Pirouette's playful edit @FUSE press day.

We’re showcasing 5 standout brands at London’s top kid’s fashion & lifestyle press day

Thursday 6th November

From Shoshana’s very first press day in the basement bar at Soho House on Greek Street, the event has continued to grow and evolve. Basement to 1st floor to the top floor of Harvey Nichols, to 180 House, and now Soho Works.

What began as a traditional press event has expanded to welcome celebrities, influencers, and high-profile buyers, reflecting the dynamic energy of the kids’ fashion and lifestyle scene. A key highlight is Shosh’s collaborative approach: she curates an inclusive event that invites other PR agencies to represent their brands, creating a genuine team effort. Together, they deliver a rich, high-quality experience where visitors and brands can truly connect.

This season, we’re excited to present five standout brands in the Pirouette Edit, spanning baby, shoes, ‘mummy & me’ luxe basics, play, and occasion.

So, who’s in the Pirouette Edit @FUSE Press Day?

TREND OF THE WEEK

Look out for the brightly colour flowers on the day, that’s where you’ll find the Pirouette Edit. if you can’t make it follow our coverage of the event on Pirouette’s IG.

Aussie Rules: Why Australian design Is shining in kids’ fashion right now?

BUSINESS PULSE

There’s something special about Australian design that’s really hitting the mark in kids’ fashion and lifestyle at the moment. Maybe it’s their effortless understanding of everyday wear for babies and children, pieces that balance comfort and creativity perfectly. The use of colour is another standout: bold, joyful, yet undeniably elevated. And with seasons opposite to Europe, Aussie brands have the advantage of offering everything from T-shirts to knits to swimwear all year round, much like the successful independent label MOLO.

One thing’s for sure: the quality from these Antipodean labels is second to none. I can personally vouch for the quality of both Halcyon Nights and Goldie + Ace. Brands I’ve been following since their early shows, steadily gaining the recognition they deserve.

Want to dive deeper into these two bonza kids’ fashion brands?

Read Pirouette’s exclusive interviews with:
Halcyon Nights interview
Goldie + Ace interview

Grab your exclusive zine* & join the scene!

THIS WEEK

Pirouette has whipped up an exclusive directory zine just for the event! Twelve pages bursting with kids’ fashion, lifestyle vibes, and a splash of cultural nourishment.Perfect reading material for your metro ride or your Uber home.

Mini thought

See You in London!

I’m really looking forward to introducing these five fab brands at the press day! We’ll be there as Pirouette team: marvellous Helen, our wonderful work experience star Indie, and my gorgeous girls :)

Can’t wait to chat! Keep an eye out for the flowers and bursts of colour, that’s where you’ll find us ✨

See you in London, folks! And if you want to follow along with what we’re up to, head over to Pirouette’s Instagram.

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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