Florence Rolando
Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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January 30, 2026
The Runway
Pirouette’s The Winter Moth Runway, FW26 The Winter Moth tells the tale of a dreaming girl who, once asleep, transforms into a winter moth. She drifts into a magical forest, accompanied by her clumsy…
January 30, 2026
Backstage at the Winter Moth runway
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, Florence Behind the scenes at the Pirouette FW26 runway show Behind every runway show is an army of models, dressers, hair &…
January 29, 2026
The Winter Moth Runway LOOKS
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorenceAs captured by Molly Magnuson.Molly's photography captures the beauty of childhood through a lens that feels both fresh and…
January 24, 2026
New year, new look MagaZine!
Pick up a Pirouette directory at Playtime Paris Playtime Paris, January 24-26, 2026, Parc Floral 2026 is the year to get your ducks in a row in kids’ fashion and lifestyle. While there are many…
December 29, 2023
directory* print
Pirouette directory* Pirouette is launching a printed zine* during the AW/FW24 trade show season to celebrate the upcoming launch of Pirouette directory* digital community & search engine. Look…
February 9, 2023
KiDS magazine winter issue launches…
KiDS magazine launched their new winter issue. The fashionista mother & daughter team aim to bring you the best & the most beautiful from around the globe. Check out the new issue here.
February 8, 2023
City Kids launch new
‘Green Awards’
New City Kids Green Awards for 2023 Attention to all sustainable & eco friendly labels within the kids' fashion & lifestyle industry, entries are open! City Kids is launching a new 'City Kids…
September 23, 2022
Two new french facelifts – I love Playtime & Doolittle magazine
Well and truly back into work after Summer and we can report on some 'newness' popping up like an out of synch spring. We have a couple of facelifts - both for Playtime & Doolittle magazine, and…
June 10, 2021
Lemon Magazine – closing an issue explained
Keeping it Reel: How to clear your head!Founder and ‘Boss Mom’ of “Lemon magazine” Barbara Perino talks us through closing an edition of the magazine and what helps her to…




















