= my selection of the day at Tada!shop


An online heaven is born with Tada!shop Going beyond the image that you click on to make a purchase, Tada! gives real sense to internet buying with “create a look”, a function that allows browsing categories horizontally until alining the perfect look. It calculates the total amount of the selected outfit, that can then be ordered by a click. Genius, fabulous, indispensable, well done Tada! And, cherry on the cake, the brand selection is exciting, featuring independent labels (Finger in the nose, Winter Water Factory, Milk on the rocks, Baby Bean, Pink Chicken) as well as brands such as Gap, Crew Cuts and Petit Bateau.  A vast, eclectic choice in products, categories and occasions, yet homogenous and consistent in style. The e-store was created by Hadley Peterson and Holly Brown who worked a year on it before launching in December 2009. Two one of a kind women,  the first former Managing Editor of, the second former President of Martha Stewart. Their experience also include time spent, in a nutshell : banking, at Yahoo, in interior design and at a web site development company, in both NY and San Francisco. Holly has three boys ( 8, 6, 3) and Hadley has three girls (7, 6, 2). And they have the best online store to shop for their kids.

My selection of the day : Kit+Lili dress, Atsuyo et Akiko hair clip, Kayce Hughes bag (I bought the last one!), Crew Cuts shoes.