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The first European Paul Smith Junior boutique, dedicated to children is opening in Paris. It will be the second in the world, after Tokyo. Is this choice motivated by the fact that Parisians spend more for their kids than Londoners? Or was this choice influenced by the fact that the licensee for the Paul Smith Junior, Groupe Zannier, is based in France?

It may actually be a due to a real estate opportunity. Located on boulevard Raspail, adjacent to the men’s shoes and accessories boutique, the 9 square meter space will showcase the baby and junior collections as well as PSJR, a line dedicated to  boys 8 to 16.

 

 


Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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