The first European Paul Smith Junior boutique, dedicated to children is opening in Paris. It will be the second in the world, after Tokyo. Is this choice motivated by the fact that Parisians spend more for their kids than Londoners? Or was this choice influenced by the fact that the licensee for the Paul Smith Junior, Groupe Zannier, is based in France?

It may actually be a due to a real estate opportunity. Located on boulevard Raspail, adjacent to the men’s shoes and accessories boutique, the 9 square meter space will showcase the baby and junior collections as well as PSJR, a line dedicated to  boys 8 to 16.