Launched seven years ago, e-store Smallable has become a key player with 450 brands, 20 000 items and a long list of followers. It was time for Cécile Roederer the founder to open a “real store” to showcase her unique selection of fashion, interiors and toys.

This first “Family Concept Store” dedicated to children from 0 to 16 will on November 20 in the heart of Paris (Saint-Germain-des-Prés), in a 300-square metre space.

The single-storey loft with ‘Eiffel’-inspired structure and a large central glass roof will allow customers to enjoy their shopping experience in an interactive way : tablets will be available to browse products in each of the different sections (baby, kids, teens, adults). This will allow them to access the entire Smallable catalogue to have the possibility of ordering directly with a salesperson rather than going to the cash register and to have their items delivered for free.

The very best designers, exclusive lines, with a selection for baby, teens, children and adults that will evolve every month and will be full of ideas for Christmas gifts.

Events, exclusive collaborations and capsule collections with designers will regularly animate the space, making Smallable’s first flagship store not only a place to shop, but a place for the whole family to discover.

Address : 81 Rue du Cherche Midi | Saint-Germain-des-Prés | 6th arrondissement | 75006 Paris