It is rather frequent to see boutiques and brands who launched with baby and toddler clothes increasing  their size range a few years later. For Kidsen London, it is a grand ecart time, as they are now adding clothes in sizes up to age 16, from brands including Little Remix, Finger in the nose and LA Loi. “My original KIDSEN customer has grown up but their parents still what a destination shop where they can find cool Scandinavian brands which their tweens love as much as they do” explains Corina Papadopoulou, founder of the store. “I have spent time putting together a wearable collection with an edgy feel which will appeal to tweens with a sense of style. It includes items not only from existing brands I stock but new ones too”.

Kidsen’s tween collection will be in store this month, also with a larger footwear range (Hummel, Manuela and Bisgaard in styles up to size 40).

kidsen london tweens