Minimum monthly spend for Jellycat stockists has increased…

There is no denying that Jellycat’s growth, product quality & marketing has been impressive over the years. Since their launch in in 1999 these adorably cute companions are much loved all around the world – in over 77 countries to be more specific. But has the hugely successful Jellycat business decided the’yre too big now for the independent kids boutiques which were such an integral part of their initial success?

There is feedback in the industry that the new minimum monthly spend to qualify as a Jellycat stockist are pricing some out of the market, with some loyal stockists being told they will no longer be supplied due to the Jellycat “brand elevation strategy”.  There are also reports of supply and demand issues with production focusing on the very popular amusables with their larger demographic for sales to teens/adults etc, plus the supplying to larger retailers globally for the social media driven pop-up Jellycat “experiences” such as the Selfridges Fish & Chips.

One American retailer told us “The minimum monthly spend is too much, we can’t get the traditional baby bunnies  & I can’t shift the quantities in amusables to fulfil the monthly spend”

We are big fans of Jellycat, their design, fun vibe and ‘collectability’ has meant they have become a celebrated part of many childhoods and households thanks in no small part to the independent stores that championed their products. So will small retailers be forgotten by Jellycat and be forced to look for alternatives like Senger Naturwelt?

Time will tell….