Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe Junior and Maybe Baby collections in collaboration with Mollie King, who returns…
A symphony of style: The Sunday collective
The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool &…
BRANDS & BUYERS anonymous
We asked 3 brands and 2 buyers to anonymously share their thoughts ahead of the AW25 show season.Originally published in February 2025 in the Pirouette zine AW25 show season…
The state of US
As Trump's tariffs come to pass the real impact will soon become apparent.Interview with US Agent Faigy Drew from Phisticate Originally published in February 2025 in the Pirouette…
Going for Gold(ie) + Ace(ing) it!
Brand spotlight on Goldie + AceInterview with founder Alana Tiller Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say they have everything ready:…
Playtime announce new ‘The Tiny Show On Tour’, Los Angeles
The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling show. The Tiny Show to take place once a year in different locations, this…
Brick & Mortar v Online – Who’s winning in the kids’ fashion & lifestyle industry?
Whilst many retailers are struggling with online sales, brick & mortar appears to be on the up.‘Online’ is proving increasingly difficult for many independent retailers to…
The reign of Rachel Riley
Rachel Riley - dressing royals for over 25 years.Interview with founder Rachel Riley Rachel Riley is a female-led business. Female run, with mostly female customers, amongst them…
What’s hot!? at Pitti Bimbo 100-001
During the two days of Pitti Bimbo 100-001 make sure to check out Pirouette's "What's Hot!?" video installation at the show. From giftables, to shoes, to clothing there's lots to…
Find the Pirouette directory zine* in Playtime Paris & New York visitor bags
Find your copy of the Pirouette directory zine* in the Playtime Paris visitor bags this weekend. Packed with business info the directory zine shares the thoughts of anonymous…
Kids’ fashion brands: What to do with archive stock? Now Used
Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only…
The Nappy Guy
Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi Fennell are on a mission to…