The Runway
Pirouette’s The Winter Moth Runway, FW26 The Winter Moth tells the tale of a dreaming girl who, once asleep, transforms into a winter moth. She drifts into a magical forest,…
Backstage at the Winter Moth runway
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, Florence Behind the scenes at the Pirouette FW26 runway show Behind every runway show is an army of models,…
The Winter Moth Runway LOOKS
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorenceAs captured by Molly Magnuson.Molly's photography captures the beauty of childhood through a lens that…
New year, new look MagaZine!
Pick up a Pirouette directory at Playtime Paris Playtime Paris, January 24-26, 2026, Parc Floral 2026 is the year to get your ducks in a row in kids’ fashion and lifestyle.…
Piazza Pirouette FW26 – A Winters Tale!
PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, FlorencePiazza Pirouette is your 'must-visit' destination at Pitti Bimbo 102 to discover kids’ fashion and…
Katie’s Monday Mini Memo #009
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
London Calling! Pirouette's playful edit @FUSE press day.
Q&A with Halcyon Nights
Bold colours & fun prints Halcyon Nights is a brand you cannot miss… When we were first introduced to their collection it was difficult to select one piece to…
Drifting between worlds: the story behind Forivor
Forivor — the children’s bedding brand weaving storytelling, nature, and quiet activism into every stitch. Forivor invites us into a world where imagination and sustainability…
Katie’s Monday Mini Memo #008
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
New Pirouette Collective
Pirouette collective⁺
Bold brands exploring new markets in kids' fashion & lifestyle. What is the Pirouette collective⁺ ? Pirouette collective⁺ is an initiative by Pirouette designed to support…
Katie’s Monday Mini Memo #007
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.
Why Third-Party Validation Matters in the Age of AI Search
Testing an AI child model
AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer recently explained they’re testing AI to transform simple product shots into…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for…
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its abercrombie kids label to the next level,…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
Global kidswear market thrives, whilst independent labels must work to find their space The global kids apparel market is booming. According to a recent report by Fortune Business…