Buckhead shoes shares insights from CBME
Interview with Buckhead owner: Erdem Yılmaz In this Pirouette interview, we sit down with the founder of Buckhead Shoes to talk innovation, trade shows, and what it really takes to stand out in…
Little Gatherer store for Sale
Beloved Kiwi Children's Boutique Little Gatherer up for Sale Little Gatherer, the much loved New Zealand children's boutique known for it's beautifully curated products for babies, children &…
The Legendary Giorgio Armani dies
Italian fashion designer Giorgio Armani has died at the age of 91 on Thursday 4 September, 2025. With infinite sorrow, the Armani Group announces the passing of its creator, founder, and tireless…
Playfully growing with KIDSCOM
Founder & director Lili Bettens shares her ‘next generation’ approach to PR for the universe of kids & family.Lili’s Barcelona-based Kidscom agency reflects her warm, intuitive style –…
Maison & Objet 2025: Spotlight on the Kids & Play Universe
Maison&Objet Paris - the decoration and lifestyle industry’s most highly publicised event. This week, Maison & Objet returns to Paris Nord Villepinte from September 4-8 & all eyes are on…
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette…
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
‘A Zoo In My Wall’ headpieces at the Pirouette ‘Mama’s shopping list runway show
Who made the super cute headpieces from our runway show at Pitti Bimbo 101 : A Zoo in my Wall Marcia Barbosa studied graphic design at college & really loves to create with her hands. She…
Pirouette Picks Playtime Paris & New York
Young brands to look out for...Check out these labels in our Pirouette Picks print zine* selection.
Piazza Pirouette
a flurry of newness to Pitti Bimbo 101
Buyers Take Note: Pirouette’s Piazza at Pitti Bimbo 101 Ciao! Pirouette is bringing back exciting brands & a flurry of newness to its Piazza at PittiBimbo 101. The Piazza Pirouette…
Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe Junior and Maybe Baby collections in collaboration with Mollie King, who returns as Creative…
A symphony of style: The Sunday collective
The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big…
BRANDS & BUYERS anonymous
We asked 3 brands and 2 buyers to anonymously share their thoughts ahead of the AW25 show season.Originally published in February 2025 in the Pirouette zine AW25 show season edition.
BRANDS
The state of US
As Trump's tariffs come to pass the real impact will soon become apparent.Interview with US Agent Faigy Drew from Phisticate Originally published in February 2025 in the Pirouette zine AW25 show…
Going for Gold(ie) + Ace(ing) it!
Brand spotlight on Goldie + AceInterview with founder Alana Tiller Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say they have everything ready: Range, references,…
Playtime announce new ‘The Tiny Show On Tour’, Los Angeles
The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling show. The Tiny Show to take place once a year in different locations, this first time it hits LA.…