Kids’ fashion brands: What to do with archive stock? Now Used

Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially…

The Nappy Guy

Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi Fennell are on a mission to democratise eco-friendly…

Pura toxin free nappies

Rumer is sustainable nappies & wipes are the way forward!

Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…

A Day in the Life… Margaux Giudicelli, Loumio

A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…

Shrimps x BINIBAMBA

Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…

Q&A with Sticky Lemon

Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…

Blue Almond boutique

What do you really need when planning the arrival of your first baby?

Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents…

Wheat x Pernille Teisbaek collab

Wheat x Pernille Teisbaek collab

Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…

Another new store opening for The Animals Observatory in South Korea.

A new store opening for The Animals Observatory in South Korea at Daejeon Shinsegae Art & Science:1 Expo -Ro, Yuseong-Gu Daejeon taking the number of store mon-brand stores to 4 in the country.…

Find BODI LOVES in the UK – exclusive to The Little Place store

Did you know that you can know find Dubai based sustainable children's swimwear and essentials label BODI LOVES in the UK exclusively through The Little Place.

Playtime with Chantal Danguillaume

Interview with Playtime Show Director Chantal DanguillaumeShow Director Chantal Danguillaume explains what excites her about the trade season, how Playtime has evolved over the years and how the…

ESCADA, for all generations of women

Interview with Ioana de Vilmorin, Escada Global Creative Director  Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…

Children’s show – New York

Children’s show runs from the 29-30 July, describing themselves as ‘the elevated International baby and children fashion industry expo in New York city.’ Interview with show…

Smallable future remains undecided

Following Smallable being placed into receivership back in May of this year they continue to look for investment. It seems the judicial administrators have received 3 known offers to date before the…

TikTok… time is running out

Why do we shy away from TikTok As an industry are we missing the boat by ignoring the untapped potential of the TikTok parent/child consumer audience. Surely it’s where the future customer base will…

Pirouette picks

directory* picks at Playtime Paris SS25

Our directory* picks from the Playtime Paris show SS25 collections.

6 things for ‘good fortune’ in the Chinese market.

A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from RollingKids & C.O.T.E.…

pirouette directory

directory* zine – Playtime edition SS25

Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A…

interview Raffaello Napoleone

INTERVIEW Kidswear time with Raffaello Napoleone

At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time…

Interview with Lisa Kotsianis - DockATot

Innovation & determination, the making of DockATot

Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…