The Family issue of W magazine

It is a premiere : a glossy fashion magazine loaded with articles about family; a bit like an auction house (PBA, Pierre Berge&Associates) focusing on Kids design…signs of the times!

“We are a family” writes Stefano Tonchi in the editor’s letter of the December issue of W Magazine. “A quick scan of the newsstand confirms what trend experts have been forecasting for years now : America is in love with babies.” Tonchi, who spent a few years as the chief editor of the NY Times Styles Magazine, has a lot of nose and great talent. Since he took over W magazine, the large glossy format has turned into a bible loaded with food for thought, exciting fashion and cultural news; a place to meet the trendiest people and products. Tonchi reminds that W is not in the business of social research, but that the magazine attempts to mirror what’s happening in the culture at large (which is what I personally expect from the magazines I read, even fashion ones…). This wonderful issue is a great reflexion of what family means today, featuring Jeff Koons, Madonna, The Fendis, the Freuds, Sofia Coppola, as well as inspiring pictures from Paolo Roversi styled by Alex White (photos above and below).

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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