PITTI BIMBO 102 >>> 25-26 June 2025, Fortezza da Basso, Florence

As captured by Molly Magnuson.

Molly's photography captures the beauty of childhood through a lens that feels both fresh and playful, yet beautifully polished.

So why did Pirouette invite Molly to be the official photographer for Pirouette’s The Winter Moth Runway at Pitti Bimbo 102?

For her unique, documentary-style perspective one that captures the collective energy of the show: the smiles, the dancing, and of course, the FW26 style.

Grazie mille, Molly!

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Pirouette’s The Winter Moth Runway, FW26

The Winter Moth tells the tale of a dreaming girl who, once asleep, transforms into a winter moth. She drifts into a magical forest, accompanied by her clumsy penguin friend Pitt. In an innocent mishap Pitt unknowingly traps the winter moth inside a giant snow globe.

As the question lingers, how will she escape? the forest comes alive. Forest girls, bears and foxes, snow sprites and tea-party insects all try to help. In the end, only Pitt the penguin can free the Winter Moth and by doing so awaken the girl from her dream.

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Looks

Pirouette Runway brings together stunning looks from the FW26 collection with brands from the Piazza Pirouette: Et Liberi, Bundgaard, Paade Mode, Sticky Lemon, Goldie + Ace, and Halcyon Nights, Blue Francis, Et Liberi, Moitoinous and Forivor.

Plus accessories and shoes from Leu Kids, Gioconaturalmente, Meri Meri, Naturino, Flower Mountain, Crocs, Pisomonas, Piedaterre Venezia and Collegien.

Piazza Pirouette Runway Show 'The Winter Moth'

Pirouette runway at Pitti Bimbo 102

A HUGE thank you to everyone involved!

A lot of fun whilst was had in the making off...

CREDITS
Pirouette Runway Show The Winter Moth FW26

Creative direction: Katie Kendrick @pirouettedirectory
Stylist: Maria Giulia Pieroni @lapieroni_
Hair & Makeup: Diadema Academy @diademaacdemy 
Photographer: Molly Magnuson @mollymagnuson 
Music, Production, Prop design: Richard & Katie Kendrick Pirouette media Ltd

Pitti Bimbo @pittibimbo_official

 

CAST

  • The Winter Moth: @etliberi_official
  • Dreaming Girl: @Moitoinous
  • Pitti Penguin: look provided by stylist.
  • Bears & Cats: @sticky.lemon
  • Insect Teaparty: @forivor
  • Colour bugs: @halcyon_nights_
  • Racoon & Fox: @goldieandace
  • Ice Sprites: @paademode
  • Forrest Girls: @moitoinous

Accessories were provided by @luekids @gionaturalmente @merimeriparty

Footwear provided by @naturino_official, @flowermountain_official @bundgaard_shoes @crocsitaly @pisamonas @piedaterrevenzia @collegien_official

And again a HUGE thank you to everyone involved!

 


Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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