September 9, 2019
Reebok x The Animals Observatory 2nd Collab
The Reebok Classic Nylon Sneakers receive The Animals Observatory colour treatment in this their second collaboration and they are available now!
View their eye-catching primary colour sneaker collaboration at The Animals Observatory and Melijoe.com
September 9, 2019
The Society Of Scent – Scent Creation Lab
It's Friday the 2nd of August and I'm sitting on the Subway en route to the Bronx, once known for its gang activities and its poverty stricken neighbourhoods. In recent years though this former poster boy for urban decay has witnessed significant development, and so it is that I…
September 2, 2019
Pirouette One to Watch Winners SS20
Labels & collections to keep your eye on! This season's Pirouette One to Watch Awards celebrate the best in children's fashion SS20. Labels and collections from Pitti Bimbo, Playtime New York and CIFF Youth showcasing original independent labels and the latest stunning kid's…
August 26, 2019
Back to School with Melijoe.com (Editors Picks) AW19 FW19
Melijoe.com Editors Picks AW19 FW19 - Girls As we know everything has to come to an end - even the long playful days of the school holidays must give way to the chime of the school bell. It's not going to be easy to return to the discipline of the school planner. But maybe a…
August 3, 2019
Show Report: Playtime Paris #26
Playtime Paris #26 For this edition it was evident that the Playtime team had made an effort to changes things up at the show. The reduction in the number of brands was a good move - allowing more space for the exhibiting labels to show the collections off at their best. The…
August 2, 2019
Paade Mode What? Can? I? Do? for Kid’s Wear Mag Vol. 49
What? Can? I? Do?
A childish, quick fire interview with Paade Mode founder Linda Raituma and designer Edite Kirse

July 29, 2019
METAMORPHOSIS [tran-suh b-stan-shee-ey-shuh n ] by Blaire Hawes
There's something about Blaire's work that both stirs emotions and captivates the eye. A beautiful uneasiness with nothing contrived or pushed. Blaire makes no apologies to a complicated and at times judgemental world. Instead she extends an invite into a dialogue of…
July 23, 2019
Simple and pure like childhood should be…Liilu Interview for Kid’s Wear Vol.49
Originally written for Kid's Wear Magazine Vol.49
The German-based label Liilu creates fresh dreamy muslin garments with a strong presence and the softest of touches - timeless, sustainable children’s wear simple and pure. Just as ‘childhood should be’ so says Sibylle.
July 22, 2019
EFVVA educating through design – SS20 collection.
Preserve the environment for future generations by educating through design. What better than to use the platform you have to incorporate the pressing and urgent issue of climate change? Through their SS20 collection EFVVA's designs aim to bring awareness of our collective…
July 18, 2019
In Conversation with hat designer Lorna Murray
Growing up in Perth, one of the world's sunniest cities required hat designer Lorna Murray to develop a degree of resourcefulness in order to cool down and escape the endless sunshine of the summer months. During her university days as an art school student Lorna used to…
July 18, 2019
Barbie at 60 with Laura & Katie
Katie & Laura talk Barbie.Katie invites Laura from Velveteen to the Barbie exhibition held at Pitti Bimbo 88 earlier this year. So how has the iconic Barbie evolved over time, from being an astronaut with blue eye shadow to today’s ‘more’ progressive…
June 27, 2019
What’s in store at Playtime Paris #26
Preview of Playtime Paris #26 Parc Floral de Paris June 29-July1 2019 Firstly before getting into the article we can confirm that there will be air conditioning at this edition of Playtime Paris! Wonderful news as it's going to be hot hot hot in Paris... The ever popular french…
June 25, 2019
Pitti Bimbo 89 Trade Show Report SS20
Summer has finally arrived with Pitti Bimbo 89. There was a location change to the show i.e The Kid’s lab. under the warm Florence sun the vibrant energy of Il Gufo’s Secret Garden runway stole our hearts, short fringing and muppet reference trends caught our eye as did the must…
June 25, 2019
Pitti Bimbo 89 video diary SS20 – DAY 3
Kid’s fashion collections, runway shows, interviews and more… from Pitti Bimbo 89 Post will continue to be updated with content from day 3 of Pitti Bimbo. So make sure to check back here for the latest videos. What makes Tia…
June 23, 2019
Pitti Bimbo 89 video diary SS20 – DAY 2
Kid’s fashion collections, runway shows, interviews and more… from Pitti Bimbo 89 Day 2 of Pitti Bimbo includes The Apartment fashion show and MODAPORTUGAL’s debut show at Pitti Bimbo. A spin around Unexpected Pucci, a quick conga around the fabulous Summer party…
June 21, 2019
Pitti Bimbo 89 video diary SS20 – DAY 1
Kid’s fashion collections, runway shows, interviews and more… from Pitti Bimbo 89 Day 1 of Pitti Bimbo includes the a busy day of fashion shows with Children’s Fashion from Spain, Monnalisa, Il Gufo, and Manila Grace. Plus we interview the buyers from Childrensalon,…
June 17, 2019
What’s in store at Pitti Bimbo 89…
Pitti Bimbo 89’s theme is “Special Click” - that moment of spark, the catalyst to success, the X factor. There’s big changes in location to KidzFIZZ, ACTIVELAB, The Nest, EcoEthic and Kid’s Evolution… with all five areas relocating to the top level of The Main Pavilion under the…
June 17, 2019
Do the Kid’s Wear Magazine ‘Click’ at Pitti Bimbo 89
We all love a good picture and we love taking them. Join the Kid’s Wear Magazine team in checking out the new FUJIFILM instant cameras Instax Mini 9 and Instax Square SQ 6: Try the selfie mirror, play with the strobe color filters and all the funky modes to make the most of your…

















