Fort William, beautiful simple loungewear for kids

US famous retailer Sweet William just released their first-ever original line — it’s called Fort William and it’s beautiful, simple loungewear for kids.

“I wanted to create a line of pajamas / loungewear that reminded us of old times.
Dickens style nightwear that is cozy but very classic and makes you want to cuddle your child more in the evening. These pajamas have been successful in that regard in my household” comments Bronagh Staley, who founded Sweet William in Williamsburg nearly a decade ago.

Fort William loungewear is all 100% cotton, made for weekend playtime and lazy mornings. The unisex pieces make a comfortable fit for wriggling little ones and easy to layer pieces together. The classic plaids recall Bronagh’s childhood in Ireland.

Fort William can be purchased online, in one of the 3 Sweet William stores (see addresses below) and it will be available for wholesale.

ABOUT – Sweet William is a children’s clothing store located in Williamsburg Brooklyn, downtown Manhattan and Silverlake Los Angeles. We carry a carefully selected collection of independent designers. Our clothes are the highest quality, and made by environmentally and ethically responsible manufacturers. All our products are made from predominantly organic materials. Check back often for updates and new merchandise.

Stores

MANHATTAN

85 Kenmare Street
New York, NY 10012
+1 212 343 7301

BROOKLYN

324 Wythe Avenue
Brooklyn, NY 11249
+1 718 218 6946

LOS ANGELES

1406 Micheltorena St
Los Angeles, CA 90026
+1 323 741 8161

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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