Organic clothing line for babies NOCH mini  was founded in 2010 by designer Jina Jang. The label, based in New York, will be showing at Playtime Paris (July 5, 6, 7).  

Jina studied at Parsons School of Design and worked for brand such as Tommy Hilfiger, Ann Taylor and Kenneth Cole.  When her daughter Jina was born,  she chose to provide her baby with the highest quality and healthiest choices, including clothes. The  organic clothing options seemed limited in design and color to her keen eye, and that is how NOCH came to life.

The name NOCH represents the basic and majority elements of everything living and organic N (nitrogen), O (oxygen), C (carbon), and H (hydrogen).

NOCH is committed to designing simple, sophisticated and organic clothes, aiming to protect the body and environment from harsh chemicals. It uses only certified organic materials and low-impact dyes. The materials are carefully selected resulting in a soft product on children’s skin.

Noch is mostly made in New York City, and distributed around the world through local boutiques and the brand’s own online store.

Photo by Emily J. Anderson

Paris Playtime