On white underwear

I love white underwear, especially for children. This probably comes from early school memories, when friends were lined up in their Petit Bateau before the nurse’s yearly visit. I was very excited when I discovered Swedish brand The White Briefs in Brussels, at Hunting and collecting (a must shopping destination). And I was very happy to see that the brand had a small range for children. The shapes are classic with an eye on subtle adjustments and detailing; the packaging is recycled, sophisticated and minimalist. Using organic ICEA certificated fabrics, The White Briefs takes social and environmental responsibility to deliver high quality products, in all respects.

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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On white underwear

Florence Rolando

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