It was a dark rainy Sunday in New York for the 16th edition of Playtime New York but it didn’t hamper the vibrancy of the show. In fact Playtime registered a new attendance record of 2,114 professional visitors with the majority (45.3%) attending on the first day. As we stated in the Playtime Paris report, stand presentation is paramount for labels wishing to capture the attention of visitors, either that they know already or are on their wishlist. Certainly there was no missing Lulaland’s rich fabric wall and it was difficult to not be intrigued by the giant 4ft stuffed Gizmo assistant at Fresh Dinosaurs.

Walking the show, it’s not only seeing the pieces on the rails first hand that can enrich or inform on the upcoming season but speaking with the labels, agent, stylists, photographers etc provides a hugely valuable insight as to what is going on beyond the perfectly presented collections. In fact, very kindly  the founder of Omibia shared with me that it was Florence’s post on manufacturing in Portugal that was pivotal to getting started with her label. Similarly the founder of Phisticate showroom in NYC  told us how Pirouette had been an invaluable resource when getting her businesses started. Albeit a tad self promotional to mention these comments here we love to hear your feedback good or bad (constructively critical). Pirouette is about promoting interesting labels and providing a resource for people working in children’s fashion and design so it great to hear when this has been the case. Thank you.

It’s lovely walking the show on the look out for the Pirouette One to Watch, taking in the colours from bold to rich, to clean, grey and sophisticated. Fluffy to fuzzy stood out, and sophisticated organic collections captured my attention.

Eye catching deep colours


Pirouette show report Playtime New York #16 AW18 / FW18 : Lulaland

Even in the couple of seasons since Lulaland won our #Pirouette12Watch their collections have developed: richer in presentation and deeper in colour palette. Organic fabrics, own prints designed by designer and founder Lula, embroidery and more. Well made pieces to keep, Boho Luxe beautifully presented.


Once again a strong eye-catching autumn winter collection. The strength of the collection is in the printed leather satchels and chunky knits. Again a deeper and warmer colour palette than last autumn winter. It seems the Autumn /winter season suits this Hungarian label.

Interesting organics


Beautiful, sophisticated organic collection, the style is classic (even pretty) but not stuffy. Founder Mercedes Bermudez was telling me at the show about the new stores popping up in New York’s private apartments. She had been to one the previous day to take a look. The concept is about convenience to seller and buyer and providing a different shopping experience. Sounds fun (more to follow…). Beautiful brand with great purpose and beliefs!


Interesting organics Elodiee

Brand new to the market and exhibiting for the first time danish brand Elodiee strive to create stylish one-pieces made from soft organic fabrics, the age range going from 0-14 years. The one-pieces are beautifully tailored with simple lines – minimalistic luxury. As a one-piece fan I stopped in my tracks when I spied the collection from a far, a really lovely line with huge potential.

Two labels to look out for…


children's fashion labels to look out for : Manoko


Really interesting tailoring from this young Lithuanian label with some really unique pieces in the collection, great for an editorial shoot. Bold and unique!


children's fashion labels to look out for : Kaleidoscope

Kaleidoscope is a Portuguese label hailing from Porto. They describe themselves as having an ethnic eclectic style. The AW18 collection ‘Inside a Kaleidoscope’ is a comprehensive and extensive collection with matching bags (adore the bags), shoes and socks. The founders are Portuguese with an in-depth knowledge of how to best use the strengths of Portugal’s manufacturing expertise.

Stand out collection during AW18 selling period

Paade MODE

stand out collection : Paade Mode

It’s impossible to write this trade show report without including Paade Mode AW18. The collection stood out throughout this selling season at the shows. This label is doing some striking work!



#CoupDeCoeur everything…Fluffy & Fuzzy

Fresh Dinosaurs

#CoupDeCoeur : Fresh Dinosaurs

The story goes… this giant 4ft Gizmo was purchased out in New York back in the 1980’s by a Spanish businessman whilst on a business trip to take back home to his daughter…what a happy little girl she must have been! Flash forward to Playtime New York Feb 2018 and the giant Gizmo has made the return journey to help out Fresh Dinosaurs. Just don’t feed after midnight, and absolutely no water! The images and collection is playful, retro and sweet.

Tia Cibani

#CoupDeCoeur : Tia Cibani

I missed the fluffy elements to Tia’s collection in Paris, pleased to be introduced to them in New York. Soft fleecy happiness!

Raspberry Plum 

#CoupDeCoeur : Raspberry Plum

#CoupDeCoeur : Raspberry Plum

An absolute favourite from the show, Raspberry Plum faux fur hats. They are fun, unique and incredibly cool which pretty much sums up Raspberry plum as a label.

#CoupDeCoeur Woven short/ jacket set


#CoupDeCoeur woven short / jacket set : Lali

Love at first sight with this little woven short & jacket set from Lali.

One to Watch Winners at Playtime New York

Pirouette One to Watch Winner Fashion at Playtime New York #16 : Devon's Drawer

Pirouette One to Watch Winner Fashion
at Playtime New York #16

Devon’s Drawer


Pirouette One to Watch Winner Fashion at Playtime New York #16 : Devon's Drawer

I adored this collection! Heirloom clothing using sustainable fabrics. The jacket pictured above is made from recycled wool. The pieces are substantial, using indigo denim, etc, but that doesn’t mean they are heavy. The denim is pre-washed bring lightness to the garment. The pieces are stylish but not so trend driven that they will go out of fashion. There is a lot to say about this American label but I’m going to keep some of it back for later…

Pirouette One to Watch Winner Design
at Playtime New York #16

Gautier Studio

Pirouette One to Watch Winner Design at Playtime New York #16 : Gautier Studio

Pirouette One to Watch Winner Design at Playtime New York #16 : Gautier Studio

Montreal based Gautier studio enjoys working with top designers who imagine products that are always natural, practical and unique. Slightly scandi in style, the products are playful and interactive. Whilst the designs will appeal to kid’s along with their design loving parents. The wall hangings were a favourite, wonderful job Gautier studio!


Show Stats Playtime NewYork #16 AW18 / FW18

Total Number of Visitors: 2114

Geographic Distribution:

  • United States: 88%
  • Americas (outside the U.S):
  • 5% Asia: 2,7%
  • Oceania: 0,4%
  • Middle East: 0,2%

USA Focus

  •  West Coast 6.8%,
  • Center 6,4%
  • East coast 86,8%

Distribution per day

  • Sunday Day 1 45,3%
  • Monday Day 2 26.7%
  • Tuesday Day 3 28,0%

Playtime New York website