It’s wonderful to see French concept-store Smallable and Japanese department store Isetan join forces to promote the best of Japanese and European children’s fashion. Starting March the 14th and running until April the 4th, 2018 Isetan will welcome 
a Smallable pop-up shop in its department store, while Smallable will host Isetan and Japanese fashion know-how in both its Parisian boutique and on-line store. I love a foreign exchange trip, so is this sort of collaboration the future for retail? What will we find at each store?

In both Tokyo & Paris customers will be able to shop a selection of exclusive creations by labels such as Bobo Choses (read socially conscious labels Pirouette article), The Animals Observatory (read Pirouette interview), Emile et Ida, Louis Louise, Little Creative Factory, Hello Simone, Hundred Pieces and Maison Labiche. With the exclusive items also available online at

Hello Simone Smallable x Isetan Pop-Up
Hello Simone – Exclusive dress design to Smallable x Isetan Pop-Up. Photo @yoccoh.


Bobo Choses Smallable X Isetan Pop-Up
Bobo Choses – Exclusive design to Smallable X Isetan Pop Up. Photo @_rei22july


Louise Louise Paris Smallable x Isetan Pop-up
Louise Louise Paris – Smallable x Isetan Pop -up. Photo @nria_s

As for the Japanese element in Paris, Smallable’s customers will get the chance to discover Isetan’s atmosphere without clocking up airmiles. Isetan in-store hit designer brands such as East End Highlanders, Arch & Line, Minä Perhonen, Keora Keora, as well as figurines from brand T-Lab, toys from Kiko+ and Kitpas, and even some delicacies that come straight from Tokyo. A selection from Mark’Style Tokyo, including tableware from brand Kinto, and S. Heart. S. hair-brushes make for an eclectic mix.


T.Lab SSmallabel X Isetan collaboration
T.Lab – Smallable X Isetan Pop-Up


Keora Keora Smallabel X Isetan collaboration
Keora Keora – Smallabel X Isetan Pop-Up


Arch & Line Smallable x Isetan Pop-up
Keora Keora – Smallabel X Isetan Pop-Up

About Smallable & Isetan Stores

Smallable, Paris
Smallable is the Family Concept-Store, which was founded in 2008 by Cécile Roederer. Since its creation, Smallable has remained true to its status as the leading concept store for children, as well as for the rest of the family, by offering more than 700 designer brands selected from all four corners of the globe. On Smallable, you can dress and entertain your child, decorate your home, furnish your bedroom, find the pushchair of your dreams or the latest trendy cosmetics brand thanks to one of the largest selection of furniture, beauty, home décor and toys in the world. Also – You can also discover our must-haves for the whole family in our physicalconcept store located in Paris, right in the heart of St-Germain-des-Prés.

Smallable - smallabel x isetan pop-up
Smallable 81, RUE DU CHERCHE MIDI – 75006 PARIS

Isetan, Tokyo
Isetan Shinjuku considers food, clothing and home décor as parts of what we commonly call “fashion”. Isetan’s ambition is to offer new products every day in order to remain the most important department store in the Nippon archipelago. In the spring of 2013, Isetan decided to create the world’s greatest fashion museum and conducted a large-scale renovation to its women’s fashion floor. Since then, Isetan has managed to attract the attention of fashionistas from all around the world, so much so that the store has apparently become a must-see attraction for visitors in Tokyo. e department store’s Park spaces are used to provide projects and promotional campaigns that are renewed constantly. Find something new every day at Isetan.

Isetan Tokyo
Isetan Japan, 〒160-0022 Tokyo, Shinjuku, 3丁目14−1

Smallable X Isetan pop-up

Pop-Up runs from 14th March -4th of April
To shop the Smallable X Isetan on-line click here.