The latest edition of Maison&Objet saw 162 brands exhibiting in the kids’ & family section – representing just over 7% of total exhibitors. With the market for kids’ furniture estimated to be worth just under $40 billion US in 2021 and forecast to grow significantly in the next few years we felt it important to touch base with leading international design show Maison&Objet. We wanted to hear what they have to offer brands specialising in design for young kids wanting to join the grown ups at the big table.
Speaking with Caroline Biros, Marketing & Communication Director of Maison&Objet she explained the Future on stage initiative they had in place to help young designers and labels to exhibit at the show: Each season young designers and labels can enter to possibly win 1 of 3 complimentary exhibiting stands.
About Future on Stage
Young companies at the front of stage.
True to its vocation as a talent revealer, Maison&Objet is launching Future On Stage, a new springboard for supporting remarkable young companies in the fields of decoration, design and the art of living. 3 winners, selected by a jury of experts, will be highlighted at the Maison&Objet show. A new opportunity for buyers, fond of novelties, to discover all the vitality, dynamism and creativity of these young shoots which are shaping the future.
So if you are a young designer or label with furniture designs, objects & giftable items it’s worth noting for the forthcoming season.
https://www.maison-objet.com/en/paris/future-on-stage-call-for-applications
Caroline was keen to convey that International concept stores all have a section devoted to family, kids & giftables and that visitors to the show are keen to find these products.
Our conversation turned to the Maison&Objet Academy launched as a result of the pandemic that serves as an informative platform for both brands and buyers with simple, easy to watch video guides related to topical business guidance.
Caroline explained the premise behind the Maison&Objet Academy being that we are all busy individuals, running brands, stores and managing the day to day life of what that entails. So why not let them do the research work for you and provide you with the information on the various topics you require such as creating and managing your Tiktok account, 4 tips for training your sales person, etc.
Nobodinoz large exhibiting stand – kid’s furniture & lifestyle
The next edition of Maison&Objet will be from the 19-23 January 2023. More information is available on their website https://www.maison-objet.com
Stats on the recent September edition.
Visitors figures
58 688 unique visitors (+20,6%) 85 504 visitors 147 countries represented 37 663 French visitors 21 025 overseas visitors TOP 5 countries (excluding France) BELGIUM (2972) ITALY (2093) THE NETHERLANDS (1599) GERMANY (1545) UNITED KINGDOM (1394)
Exhibitor figures
2 269 brands 589 newly exhibiting brands
66 countries represented 1 058 French brands, 1 211 international brands
TOP 5 countries (excluding France) Italy (142), The Netherlands (119), Belgium(118), Germany (106), Denmark (92)
Digital – 5 000 brands 270 000 members 46% specifiers 48% retailers
3 million visits per year Facebook Instagram Twitter Pinterest LinkedIn 684K fans 926K followers 30K followers 45,4K subscribers 44,9K subscribers
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