At the end of the month, right after Pitti Bimbo, White for Kids will be held in Milan on June 27-29.
White for Kids is a new comer and this will be its second edition. The show gathers around 70 brands including prestigious names such as Chloe and Sonia Rykiel. The design of the show is one of the most beautiful in the industry, but it is no surprise for who has seen the adult’s versions, White and White Uomo.
What I like Bringing a new kid’s show in a country that already hosts a well-established and respected one is not an easy task. That is probably why it works : the organizers have taken a totally different approach. This boutique event has a very strong visual impact; it focuses on brands who share love for quality, beautiful materials, hand made and Italian knowhow.
Strong Points If you are looking for a new vision, young blood and fresh ideas, this is the place to be. A new show always carries a magical energy; the dynamic + creative organizers have a great way to pass theirs to the visitor.
Don’t miss! Pe’pe’, Ann Valerie Hash, Franka Stockholm, La Stupenderia, Chloe, Sonia Rykiel, BO de BO, Monamici
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
June 16, 2023
Pirouette SS24 show season schedule
A preview of what Pirouette is up to at the shows this SS24 selling seasonThe sun is shining and it’s that time of the year again… And of course we have an number of events taking place…
February 12, 2023
The Loft Showroom NYC – this weekend!
If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll…
February 10, 2023
‘Coup de Coeur’ selection FW23
Our 'Coup de Coeur' selection for kids' fashion & lifestyle products for AW23 / FW23.What a creative & encouraging AW / FW 23 season! Pirouette walked the aisles, browsed the stands, chatted…
February 7, 2023
Post Show Season AW23.
Initial thoughts…
Some initial thoughts about the AW/ FW 23 show season. From Pitti Bimbo, to Playtime to CIFF Kids - all the shows built upon their prior outings post lockdown. So with so much at stake for brands,…
January 10, 2023
Pirouette’s trade show schedule
for AW/ FW 23
So for many 2023 looks set to be a tough year. Independents will undoubtedly need to be at their creative best use their ability to quickly adapt to meet the challenges ahead. We know though just…
September 26, 2022
A look at Maison&Objet, Paris
The latest edition of Maison&Objet saw 162 brands exhibiting in the kids' & family section - representing just over 7% of total exhibitors. With the market for kids' furniture estimated to be…
September 23, 2022
Two new french facelifts – I love Playtime & Doolittle magazine
Well and truly back into work after Summer and we can report on some 'newness' popping up like an out of synch spring. We have a couple of facelifts - both for Playtime & Doolittle magazine, and…
July 20, 2022
Playtime Paris #29 Bonjour French brands!
Kids’ fashion SS23 collections, Playtime Paris #29 Katie chats with some fabulous french brands and ask them to pick 3 pieces to showcase their SS23 collections at Playtime Paris. Vive la…
July 1, 2022
Playtime Paris #29 preview
Playtime back to full force With the return of International travel Playtime Paris opens its doors tomorrow the 2 July ready to welcome visitors back to the show. Over 320 brands, with a mix of both…